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AdPage vs. Stape

Why agencies & brands choose AdPage over TAGGRS.

An honest comparison that helps you choose the right solution.

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0+ active partners
0+ Webshop implementations
Comparison

Why choose AdPage?

Stape
AdPage
Server-Side Tagging
Own infrastructure
AdBlocker bypass
Order data via backend webhooks
Proactive monitoring
AI-Powered Data Assistant
Uitgebreid Data Dashboard vanuit alle databronnen
Attribution within the platform
POAS Profit on Ad Spend
A major partner event every year
Dutch & English support
Blended ROAS
Customer Journey analyse
MCP verbinding met Claude, ChatGPT of Manus
In-house implementation team
Server-Side Tagging
Own infrastructure
AdBlocker bypass
Order data via backend webhooks
Proactive monitoring
AI-Powered Data Assistant
Uitgebreid Data Dashboard vanuit alle databronnen
Attribution within the platform
POAS Profit on Ad Spend
A major partner event every year
Dutch & English support
Blended ROAS
Customer Journey analyse
MCP verbinding met Claude, ChatGPT of Manus
In-house implementation team
Start for free with AdPage
Meer weten

AdPage vs Stape: de verschillen uitgelegd

Kort antwoord: Stape is een self-serve hostingplatform voor server-side Google Tag Manager — je bouwt en beheert de tracking zelf. AdPage is een volledig beheerde tracking-oplossing: AdPage bouwt, beheert en optimaliseert je server-side tagging, datalayers en attributiemodel voor je. Kies Stape als je zelf technisch wilt bouwen en beheren. Kies AdPage als je resultaat wilt zonder er zelf een technisch project van te maken.

Wat is Stape?

Stape is een hostingplatform voor server-side Google Tag Manager (sGTM). Het biedt een kant-en-klare server-omgeving, gateways voor Meta, TikTok en Google Ads, en tools zoals een tracking checker en ROAS-calculator. Stape richt zich wereldwijd op developers, marketeers en bureaus die zelf een server-side tagging-container willen opzetten en beheren.

Wat is AdPage?

AdPage is een Nederlandse full-service tracking-partner. In plaats van een platform waarop je zelf bouwt, levert AdPage de complete implementatie: server-side tagging, datalayers, consent-integratie, en marketing mix modelling (MMM) — inclusief doorlopend beheer en AI-gestuurde data-analyse. AdPage heeft 1.500+ implementaties gerealiseerd en werkt samen met 100+ bureaus als implementatiepartner.

Wanneer kies je Stape?

Stape is een sterke keuze als je zelf (of je bureau) de technische kennis en tijd hebt om een server-side GTM-container op te zetten, te testen en te onderhouden. Het is een infrastructuurproduct: jij blijft verantwoordelijk voor de configuratie, updates en foutafhandeling.

Wanneer kies je AdPage?

AdPage is de logische keuze als je de resultaten van server-side tracking wilt — betere conversiedata, minder dataverlies door adblockers en ITP, AVG-proof tracking — maar dit niet zelf technisch wilt bouwen en onderhouden. AdPage neemt de volledige implementatie over: van datalayer tot server-side container tot doorlopende monitoring, aangevuld met marketing mix modelling om je advertentiebudget te onderbouwen.

Frequently Asked Questions

Is AdPage duurder dan Stape?

Stape rekent voor hosting; de configuratie en het onderhoud van de container zijn niet inbegrepen en kosten losse (interne of externe) uren. AdPage rekent voor een complete, beheerde oplossing inclusief implementatie en doorlopend onderhoud. Vergelijk daarom de totale kosten, niet alleen het platformtarief.

Werkt AdPage ook met een bestaande Stape-container?

Ja, AdPage kan een bestaande server-side opzet overnemen, auditen en optimaliseren, of de tracking volledig migreren naar een door AdPage beheerde omgeving.

Biedt Stape marketing mix modelling aan?

Nee. Stape richt zich op server-side hosting en gateways. AdPage biedt marketing mix modelling en AI-attributieanalyse als aanvulling op de tracking-laag.

Is Stape geschikt voor de Nederlandse markt?

Stape is een Engelstalig, wereldwijd platform zonder specifieke focus op NL/BE-tools zoals Lightspeed of Mollie. AdPage is NL-first en kent deze platforms en de AVG-context.

Benieuwd hoe AdPage zich verhoudt tot andere tools? Bekijk ook de vergelijkingen met TAGGRS, BillyGrace and ProfitMetrics, of lees meer over server-side tagging bij AdPage en de Data Studio.

AdPage does more than just server-side tagging.

Collection Server-side tagging

Complete server-side tagging with its own datalayer, webhooks and useful apps and plugins for Shopify, WooCommerce, Magento and more.

More on server-side tagging
DASHBOARDS Data Studio

Eén interactief dashboard dat je data uit GA4, Meta, Google Ads en TikTok samenbrengt. Start met kant-en-klare dashboards voor Blended ROAS, attributie, product performance en POAS — of bouw je eigen dashboard.

Meer over de Data Studio
MONITORING Proactive monitoring

Continuous monitoring of your complete tracking setup. You'll receive immediate notifications via email for any deviations or errors. Before it impacts your campaign results.

More about proactive monitoring
ANALYSES AI Data Assistant

Ask your data a question in plain English and get an immediate answer. From attribution and POAS to AOV analysis and channel performance.

More about our AI Data Assistant
WITHOUT SST Client-side tracking
~60% Conversions measured
7 days Cookie lifetime
Blocked Ad-blockers
WITH ADPAGE SST Server-side tracking
~95% Conversions measured
400 days Cookie lifetime
First-party Not blocked
{ } Rich dataLayer events
View item Add to basket start_checkout add_payment_info buy
Data Studio
GA4 Meta Google Ads TikTok
4.2x Blended ROAS
€128K Omzet (30d)
€31K Advertentiekosten
Blended ROAS Attribution Product Performance POAS + Dashboard aanmaken
Blended ROAS per maand
jan
feb
mrt
apr
mei
4.2x
jun
Omzet per kanaal
Google Ads · 42% Meta · 31% TikTok · 16% Overig · 11%
Monitoring Dashboard
10 Healthy 2 Warning
100%
Webshop 1All checks are OK
100%
Webshop 2All checks are OK
72%
Webshop 3⚠ Meta Pixel issue
100%
Webshop 4All checks are OK
E-mail alerts
Slack integration
Weekly reports
Consent monitoring
🤖
AdPage Data Assistant
Online
Which channel has the best ROAS this month?

Google Shopping achieved the best ROAS this month with

↑ 4.8x

Followed by:
• Meta Ads: 3.2x ROAS
• TikTok: 2.1x ROAS

💡 Tip: Google Shopping contributes 42% of your revenue with only 28% of your budget. Consider shifting budget.

Ask a question about your data...
Raynor Lam
Raynor Lam
Owner | AdSlam
"All my clients are happy with the implementation. I will always recommend AdPage because I know you'll persevere until everything works optimally."
Pim Douw
Pim Douw
Founder | Dutchies
"During the demo, we quickly noticed that AdPage truly understood what we needed. The contact is pleasant and personal."
Levi van Wijngaarden
Levi van Wijngaarden
COO | Prodos
"Since we implemented AdPage for some of our clients, the measurements for the different advertising channels have been much better."
Michel Gort
Michel Gort
Team Lead Web Analytics | Pienter
"AdPage had a good story, a clear understanding of the business. Nice people to work with. We felt an immediate connection."
Luc Holterman
Luc Holterman
Owner | Heya Digital
"We were so impressed with the performance and user-friendliness of AdPage that we didn't want to go back to the old system."
Michiel Knuiman
Michiel Knuiman
Online Marketeer | Proforto
"It primarily adds that we can work more efficiently. AdPage has the focus to react quickly and push forward."
Melvin Zwiep
Melvin Zwiep
Technical Consultant | Rockwise
"The collaboration with AdPage is very valuable to us. It's great that we are taken care of on many fronts. There is clearly expertise in-house."
Raynor Lam
Raynor Lam
Owner | AdSlam
"All my clients are happy with the implementation. I will always recommend AdPage because I know you'll persevere until everything works optimally."
Pim Douw
Pim Douw
Founder | Dutchies
"During the demo, we quickly noticed that AdPage truly understood what we needed. The contact is pleasant and personal."
Levi van Wijngaarden
Levi van Wijngaarden
COO | Prodos
"Since we implemented AdPage for some of our clients, the measurements for the different advertising channels have been much better."
Michel Gort
Michel Gort
Team Lead Web Analytics | Pienter
"AdPage had a good story, a clear understanding of the business. Nice people to work with. We felt an immediate connection."
Luc Holterman
Luc Holterman
Owner | Heya Digital
"We were so impressed with the performance and user-friendliness of AdPage that we didn't want to go back to the old system."
Michiel Knuiman
Michiel Knuiman
Online Marketeer | Proforto
"It primarily adds that we can work more efficiently. AdPage has the focus to react quickly and push forward."
Melvin Zwiep
Melvin Zwiep
Technical Consultant | Rockwise
"The collaboration with AdPage is very valuable to us. It's great that we are taken care of on many fronts. There is clearly expertise in-house."

Curious how we can grow together?

Let's get in touch!

We'll review your situation and look at where the opportunities lie.

  • We'll look at your current tracking setup together.
  • Honest advice for tracking optimisation
  • Suitable for agencies and brands with their own webshop
No obligation
Bram en Jochem van AdPage