Discover how channels enforce each other.
GA4 gives you data-driven attribution and therefore no clear answer. With AdPage, you analyse raw data and discover which channel really performs.
All channels tell something else.
GA4-attributie is a black box
Data-driven attribution sounds good, but nobody can explain exactly how the model distributes it. You're relying on an algorithm you can't control.
Channel pointing to each other
Google claims the conversion, Meta claims the same conversion, and TikTok does the same. If you add it all up, you'll be at 200% of your actual revenue.
The customer call is awkward
"Which channel should we scale up?" — and you can't give a clear answer. You present figures that you yourself are not sure are correct.
Budget decisions on gut feeling
Without reliable attribution, you'll be shifting budgets based on gut feeling. This costs you revenue, without you knowing how much.
Not another dashboard, please... Chat with your data!
Learn another dashboard? No. The AdPage Data Assistant lets you ask questions about attribution, ROAS, and revenue in plain English. Get advice immediately in normal English!
- Compare first touch, last touch, and data-driven side by side
- Ask for ROAS, POAS or revenue per channel and campaign
- Gain unique insights without a data analyst
- Ask your questions in 'normal' Dutch
Ask any questions about Attribution.
Integrate with both your server data and data and advertising platforms so you can make comparisons.
"Which channel had the highest ROAS last week?"
"Compare first touch and last touch per campaign this month."
"Where is my budget leaking? Which campaigns are costing more than they are delivering?"
"Through which channel do my most valuable customers come in?"
Google Ads
TikTok Ads
Server data
Growing data-driven without data team.
"This actually solves so many issues that we no longer need to hire a data analyst or data engineer."
"The year fairy is less than the monthly salary of a data analyst. So the choice was made quickly."
"My pitch was simple: we need a data analyst, but to do that we first need to have a data engineer build our entire Google Cloud environment."
Trusted by 1,500+ webshops.
Curious about your attribution insights?
Let's get in touch!
We'll review your situation and look at where the opportunities lie.
- We'll look at your current tracking setup together.
- Honest advice for better insight
- Suitable for agencies and brands with their own webshop
