Noise-free conversion tracking: get Maximum value from your data.
Server-side conversion tracking that survives browsers, ad blockers, and iOS updates. Includes proactive monitoring and AI analytics, so you measure every conversion and know exactly what's really working.
Data Collection
Data Monitoring
Data Analyses
From anonymous click to Measurable customer.
A purchase, a completed contact form, a newsletter subscription or an add-to-cart: every important step in the customer journey is recorded. Without conversion tracking, your marketing is a black box: you see visitors arrive, but you don't know which campaign, ad or channel truly generates revenue. With reliable conversion tracking, you know exactly where your budget is performing, and where it's leaking.
Important things you want to measure
End conversion purchase
What does it generate? The hard revenue and conversion value.
The customer journey Funnel analysis
Where do visitors drop off and where are the optimisation opportunities?
E-commerce data (Product and category behaviour)
What are people looking at and where can you retarget smartly?
Marketing performance (Attribution & Channel Insights)
Which campaigns, channels and touchpoints are responsible for your revenue?
Your conversion tracking is leaking. But where?
Client-side tracking has become more vulnerable than ever. Ad blockers, browser updates, cookie refusals and silent implementation errors mean that e-commerce businesses miss out on an average of 20–40% of their conversions. Identifying the source of the problem can be a time-consuming task.
Ad blockers and browsers block your tracking
Up to 40% of your website visitors use an ad blocker, and modern browsers such as Safari and Firefox restrict third-party tracking by default. Every blocked visitor is a conversion you’re missing out on and a pound you’re wasting.
Every iOS update breaks something
Apple's Intelligent Tracking Prevention is becoming stricter with every release. Cookies are valid for shorter periods, and fingerprinting is being blocked. Those who still rely on client-side tracking will see their measurements decline every few months.
Those who don't return to your thank-you page disappear from your data
Increasingly, visitors are completing their purchase in a payment app or returning in a different browser than the one they started with. Without webhook tracking, this means a half-blind measurement and a distorted view of which channels are truly working and which are actually wasting your budget.
Tracking can be silently broken for weeks
A change in the checkout, a new plugin, a GTM update: for no reason, purchase events are no longer being tracked. Without active monitoring, no one will notice until a customer calls: "Why are our conversions dropping?"
We solve your problems with
AdPage combines server-side data collection, proactive monitoring and AI analysis in one platform. Three indispensable layers that together ensure your conversion tracking is not only accurate, but also actually tells you where your growth lies.
A server-side foundation that lasts.
Complete server-side tagging with custom e-commerce datalayers, webhooks, and handy apps and plugins for Shopify, WooCommerce, Magento, and more.
- Server-side tagging: First-party data collection via Google Tag Manager. More info →
- E-commerce DataLayers: for all well-known e-commerce platforms. More info →
- Webhooks: 100% conversion tracking from the back-end. More info →
A tracker that never leaks unnoticed.
Continuous monitoring of your tracking setup. As soon as a deviation or error occurs anywhere, you'll receive an immediate alert. No tracking that quietly rots away.
- 24/7 monitoring continuous visibility of all your conversion events. More info →
- Direct alerts immediate notification for deviations or data gaps. More info →
- Reports: Receive monthly reports of your data via email. More info →
Escape the GA4 maze.
Finally know where your growth comes from. AI-driven analyses on raw data, honest attribution between channels, and steering towards profit instead of revenue. And all of that in one platform.
- AI Data Assistant Get the insights you're looking for directly. More info →
- Attribution see how channels reinforce each other. More info →
- POAS (Profit on Ad Spend): Optimise for profit margin, not revenue. More info →
What good conversion tracking you really delivers.
Conversion tracking isn't a technical checkbox, but the foundation for every marketing decision you make. This is what a reliable tracking setup will deliver for you on a daily basis.
Spending the marketing budget wisely
See exactly which channels, campaigns and ads are driving revenue. Shift your budget to what's working and stop paying for what's not performing.
Fair attribution, no GA4 maze
See how Google, Meta and TikTok reinforce each other rather than pointing fingers. Get clear answers without endless clicking through dashboards.
Focus on profit, not revenue
With POAS (Profit On Ad Spend), you can see which products are *truly* profitable after purchase costs, returns, and advertising expenses. Focus on margin instead of vanity metrics.
Early sighting, early intervention
No tracking that quietly leaks for weeks. Our smart system monitors your tracking set-up 24/7 and provides immediate notification when something goes wrong.
Make decisions based on data, not gut feeling
Start every strategic meeting with accurate figures. No more discussions about whether the data is correct, only about what you are going to do with it.
Works with everything you already have used.
Our solution integrates seamlessly with e-commerce platforms, CMS systems and advertising platforms that you already use.
Shopify
WooCommerce
Magento
Lightspeed
Shopware
Google Ads
Meta Ads
TikTok Ads
Pinterest
Snapchat
Our solution provides
Één platform voor het beste data-inzicht.
Volwassen data hoort niet voorbehouden te zijn aan teams met een eigen data-engineer. AdPage brengt tracking, dashboards, winstanalyses en attributie samen in één omgeving. Zodat elke marketeer beslissingen kan nemen op basis van cijfers die kloppen.
Wil je alleen data doorsturen naar je advertentieplatformen?
Solide oplossingen als je puur server-side tagging zoekt zonder monitoring of analyses. Werkt prima als je zelf de regie houdt over implementatie en datakwaliteit.
- Server-side hosting van GTM
- Basisinzichten vanuit adplatformen en GA4
- Lage instapprijs
Wil je diepgaande analyses op basis van winst en POAS?
Sterk in marge- en winstrapportages op productniveau. Een goede keuze als je vooral wilt weten waar je écht winst maakt en COGS-data centraal staat in je beslissingen.
- Focus op marge en nettowinst
- POAS-rapportage in detail
- Analyse-tool naast je tracking
Wil je je marketing wetenschappelijk onderbouwen met experimenten en modellering?
High-end marketing intelligence met incrementality testing, mediamix-modellering en geo-experiments. Voor brands die hun marketingbeslissingen niet op attributie willen baseren, maar op bewezen oorzaak en gevolg.
- Incrementality & geo-experiments
- Mediamix-modellering op kanaalniveau
- Strategische begeleiding door specialisten
Wil je én je conversies kunnen meten én strategisch vooruit kunnen kijken?
Server-side tagging, proactieve monitoring én een AI Data Assistent in één. Voor agencies en brands die hun cijfers willen durven geloven én strategisch vooruit willen.
- Reliable Server-Side Tagging
- Complete e-commerce datalayers
- Back-end tracking webhooks
- 24/7 monitoring with alerts
- Blended ROAS dashboarding
- POAS voor winstanalyses
- Eerlijk inzicht in Attribution
- AI Analyses op je ruwe data
Twijfel je nog? Plan een kennismakingsgesprek, wij vertellen je eerlijk of AdPage of misschien toch een andere tool het beste aansluit bij jouw situatie.
Find out more about our Conversion tracking solution?
Let's get in touch!
We will review your situation and see how our conversion tracking can further assist you.
- We'll look at your current tracking setup together.
- Honest advice for tracking optimisation
- Suitable for agencies and brands with their own webshop
Anything you want to know.
Is your question not listed? Feel free to Contact We're happy to think along with you.
How do I know if my current conversion tracking is working correctly?
A quick first check: compare yourself Conversions in GA4 with those in your advertising platforms (Google Ads, Meta, TikTok). Do the figures consistently deviate by more than 10–20%? If so, data is leaking somewhere. Also check whether your key events (such as purchase, add_to_cart and begin_checkout) are being recorded consistently, and whether your conversions are still being correctly attributed to the right channel.
In practice, this is difficult to fully assess yourself, because you don't see what you don't measure. Therefore, you can Start free with AdPage. We analyse your current tracking setup and immediately expose where conversions are being lost, which events are missing, and the actual size of the gap.
Is conversion tracking with AdPage GDPR-compliant?
Yes. AdPage runs on a its own cloud environment within the EU, supports Google Consent Mode v2 natively and does not send data via third-party scripts or trackers. Visitors who decline marketing cookies are respected, and you maintain full control over what data goes where.
Concretely, this means: you comply with GDPR legislation, you are prepared for stricter rules in the future, and you can show customers and accountants how you process data. No surprises afterwards, no risk of fines or reputational damage due to incomplete consent management.
My CMS or e-commerce platform isn't listed in your integrations. What now?
For the platforms we mention (Shopify, WooCommerce, Magento, Lightspeed and WordPress), we have ready-made apps and plugins built. We can say with 100% certainty that everything is working properly.
For less common or self-built platforms, we consider on a case-by-case basis whether we can deliver sufficient quality. Arrange a brief introduction, and we will look directly at your setup and discuss what is possible.
My advertising platform is not listed. What are the options?
We display the most commonly used advertising platforms (Google Ads, Meta, TikTok, Pinterest and Snapchat). Do you have another advertising platform that isn't listed? We can then look into the possibilities.
Even sparrows is usually enough to get clarity.
What are the costs of AdPage compared to its competitors?
We cannot tell you what our competitors' current prices are. However, on this page do you find the current prices of our own solution.
The difference in price often lies in what you get: with us, alongside server-side tagging, for example, you also get proactive monitoring, an AI Data Assistant, proprietary attribution model and POAS analyses in the subscription, plus Dutch support and an in-house implementation team.
With cheaper alternatives, you might pay less per month, but you'll have to build or hire your own monitoring and analytics. This often costs more than the difference in subscription fees.
Have a look at our Pricing page for a full overview, or plan a demo if you want to make a specific comparison with your current tool.
Can I leave the implementation to you too?
That is certainly possible! We can the full Onboarding and implementation take out of your hands. You (or your client) provide all input and we ensure your tracking setup is correct.
You can find more information about our implementation service here.