E-commerce tracking that you can trust.
Every webshop leaks data. We'll ensure the leaks are sealed with server-side tagging, proactive monitoring, and AI analyses on your e-commerce data.
Integrates with your CMS
E-commerce data is less reliable The day you think.
Browsers, adblockers, and privacy restrictions block your tracking. Decisions are made based on data that only shows a portion of the actual figures.
A tracker that just breaks
Adblockers, iOS updates, cookie restrictions — client-side tracking is losing more and more conversions. Your GA4 data is no longer correct, but you don't know where it's going wrong.
Nobody who pays attention structurally
Tracking issues are only discovered when a customer or colleague brings them up. By then, weeks of data are lost and the damage is already done.
GA4 feels like a maze
Many reports, few clear answers. Which channel actually converts? What is the true ROAS? It remains guesswork.
Attribution is a battlefield
Google Ads claims the sale, Meta does too, and direct as well. Every channel points to itself. You're in the client call without an answer to the question: "What's actually working?"
Full tracking provided for
your e-commerce platform.
Of je webshop of website nu draait op Shopify, WooCommerce, Magento, Lightspeed of Shopware, wij kennen de ins en outs van jouw CMS systeem en richten de tracking daar specifiek op in.
AdPage has its own Shopify App that allows you to easily install our own data layer and activate back-end tracking webhooks.
AdPage has its own WooCommerce plugin that allows you to easily install our proprietary data layer and activate back-end tracking webhooks.
AdPage has its own Magento module that allows you to easily install our own datalayer and activate back-end tracking webhooks.
AdPage heeft een eigen oplossing voor Lightspeed C-series, inclusief datalayer.
AdPage heeft een eigen Shopware-module waarmee je eenvoudig onze eigen datalayer installeert en back-end tracking webhooks activeert.
Draait jouw webshop op een ander platform? AdPage ondersteunt ook maatwerk e-commerce omgevingen. We gaan graag in gesprek om te kijken hoe we jouw specifieke setup betrouwbaar kunnen voorzien van server-side tracking.
Why e-commerce tracking from AdPage?
A webshop runs on decisions: which campaigns to push, which channel deserves more budget, which products convert? Those decisions are only as good as the data they are based on. And that data is more often wrong than you think.
eCommerce datalayer — the foundation of reliable webshop data
Having a dataLayer isn't the same as having a *good* dataLayer. In practice, we see structural errors: missing parameters like ecommerce.value or product_id, events at the wrong times, or implementations still based on outdated Universal Analytics documentation. Your analytics receives data, but not the right data. AdPage provides ready-to-use dataLayer plugins for Shopify, Magento, WooCommerce, and Lightspeed, built on the current GA4 standard.
Cookie duration extension — recognising returning customers
Browsers are increasingly aggressive in deleting cookies, with Apple's ITP already limiting their lifespan in Safari to seven days. This is a serious problem for an online shop: a customer making a second purchase after two weeks is no longer recognised, conversions are attributed to the wrong channel, and you'll unconsciously optimise for new customers while repeat purchases are the backbone of a healthy business model. With extended cookie duration via AdPage, you can recognise visitors over a much longer period and see what customers are truly worth.
Order data via webhooks - no more missing transactions
Ad blockers, browser crashes, and server errors mean that some of your orders never make it into your data. By processing order data directly from your platform via webhooks, no transactions will be lost, regardless of what goes wrong on the client side.
Data Assistant — direct answers to your data challenges
Full data is step one. Understanding what it means is step two. The Data Assistant answers specific questions about your webshop figures, without you having to click through GA4 reports yourself.
Trusted by 1,500+ webshops.
Curious how we can grow together?
Let's get in touch!
We'll review your situation and look at where the opportunities lie.
- We'll look at your current tracking setup together.
- Honest advice for tracking optimisation
- Suitable for agencies and brands with their own webshop
