AI after the hype
Practical examples for the application of AI in online marketing
Especially for driven online marketers.
Reserve my seatAchieve better results by data and AI
The AI hype is in full swing, promising big changes for the future. But what will be left when the bubble bursts? It's time for an honest account of what AI can, and especially what it cannot, mean for online marketing.
Data-driven insights
From data to decisiveness: how to strategically use AI to strengthen your marketing decisions with reliable insights.
Practical examples
From strategic planning to actual execution: concrete practical examples and case studies that make you think about new possibilities.
Critical perspective
Where AI reaches its limits and falls short in complex decision-making, and why in-depth human expertise, intuition, and strategic insight remain indispensable for successful outcomes.
What you can expect
A day full of practical insights, honest stories, and concrete tools that you can apply immediately. No pipe dreams, but truly valuable knowledge for your field.
What you are going to Discover
During the AdPage seminar, you will learn from the following data & AI experts:
Arrival & Reception
AI and creativity: why humans remain indispensable
Following his successful keynote last year, Harm returns. He showcases the explosive development of AI in content creation over the past year. He demonstrates the possibilities AI offers, but particularly emphasises why human creativity is becoming even more important in the age of artificial intelligence.
From advertising agency to brand strategy in the AI era
Wesley states: 'The world cannot do without marketing, but it can do without advertising agencies'. AI can take over the standard work. Wesley explains why brands need to reconsider their role versus purpose in this new landscape.
AI supporting, not replacing: preparing your team for tomorrow
Jeroen explains how to use AI to support the human element, not replace it. At the same time, this development requires reskilling: marketers who don't embrace this transformation will be left behind or become redundant. How do you prevent this?
Q&A with Harm, Wesley & Jeroen
After the first three presentations, we'll move into a deeper discussion. Harm, Wesley and Jeroen will answer your questions about AI developments, content creation, the future of advertising agencies and retraining your team. This is your opportunity to get concrete answers to your questions.
Break
The transformation from campaign executor to strategic partner
Bram and Jochem demonstrate why marketing agencies must transform from executors into strategic partners. Agencies that merely run campaigns will be automated. The future is reserved for agencies that think strategically – the barrier to marketing execution is, after all, becoming minimal.
The concrete action plan: how to start with AI today
Sanne provides a concrete step-by-step plan to really get started. With her background in behavioural psychology, she shows how to create a personal workflow with AI that saves time. Smarter meetings, more efficient collaboration, and finally getting a grip on your tasks. Who wouldn't want that?
Q&A with Bram, Jochem & Sanne
We'll wrap up with an interactive Q&A. Whether it's strategic transformation, the implementation roadmap, or creating efficient workflows — this is your chance to make the day concrete for your agency.
Networking drinks 🥂
How? What? Where?
Brabanthallen
Old English Road 1
5222 AA 's-Hertogenbosch