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Construction and Assembly Company Ben van der Meijden is a company which distinguishes itself in two services: construction and assembly. With tight schedules and specialist knowledge, quality and experience, Ben van der Meijden B.V. can bring any construction or assembly project to a successful conclusion. This landing page of Montagebedrijf Ben van der Meijden was created to fill a vacancy for foreman assembly worker.

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This landing page is ideal to use within a job application process. This is a good example of a job page. In fact, there is only information about the organization and the job on this landing page, furthermore there are call-to-action buttons present that lead to an application page. This entire landing page is focused on these call-to-action buttons, all the information provided about the job is to lead the visitor to the contact form. Besides the information and the opportunity to apply, no other distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (applying for the job).

This landing page is an employer branding and job application page in one. If a job-seeking mechanic were convinced by the information about the organization and the job, he or she should be inclined to apply for the job using the call-to-action buttons. The form on the application page asks for the applicant's name, email and phone number. In theory, the threshold for applicants to fill out a form should be as low as possible to have the highest possible conversion rate. So there will have to be a good balance on a job page between getting the necessary information for the application process without asking for too much personal information.

Employer branding is at the heart of a job application page like this one from Ben van der Meijden B.V. Influencing and managing reputation as an employer is also known as employer branding. This includes all the activities a company performs to position the organization as a great employer. Reputation is something you don't own since it exists in the minds of employees and job applicants. Therefore, influencing the opinions and thoughts about your organization as an employer is an important goal of an application landing page.