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Brasserie Sev is an Amsterdam-based brasserie. They offer lunch, dinner and drinks. Brasserie Sev offers excellent service and delicious food. This landing page of Brasserie Sev is a prize draw. A monthly prize can be won in exchange for an email address and phone number.

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This landing page is ideal for generating email addresses for an email list. This is a good example of such a type of landing page. In fact, at the top of this landing page there is a clear headline and a clear call-to-action. Furthermore, no distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (signing up for the win). In addition, there is also a win promotion associated with this landing page. When visitors leave their email address and phone number, they have a chance to win a prize. This incentive will lead to a higher response rate.

This site is an online sign-up page where it is possible to sign up for a monthly contest. The contact form to sign up is behind a clear call-to-action, here visitors must leave an email address and a phone number which also helps to create an email and call list. The threshold for visitors to comply with this call-to-action should be as low as possible for the highest possible conversion rate. Hence there are only two components present on this page, there is only information present to convince people to sign up for the win promotion and the opportunity to enter.