Use Landing Page templates that have already proven themselves. 

CaseMarketing is an organization that specializes in Google Ads. Google Ads and Google courses are offered and Google Ads can be outsourced to CaseMarketing. CaseMarketing can help businesses get more inquiries, sales and leads through Google. This landing page from CaseMarketing was created to inform leads and encourage them to purchase the recordings of a 3-day course.

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This landing page is ideal for convincing people of your expertise. This is a good example of an informative landing page. The page mainly contains information about CaseMarketing and the Google Ads course. There are also customer reviews that will ensure that CaseMarketing will come across as more trustworthy. There are also call-to-action buttons present that direct the visitor to a site where a recording of a course can be purchased. This landing page is ideal for directing people to that purchase page since no distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (purchasing the course recordings).