Use Landing Page templates that have already proven themselves. 

The Bookkeeping Coach is organization what offers various bookkeeping services. For example, DeBoekhoudcoach offers an audit subscription for monthly check-ups and help with questions, an online session to brainstorm with an experienced bookkeeper, a support subscription to ask all bookkeeping questions via WhatsApp, and full bookkeeping takeover. This landing page from The Bookkeeping Coach was created to get sign-ups for a webinar.

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This landing page is ideal for generating sign-ups for a webinar. This is a good example of a sign-up landing page. The page mainly contains information about the webinar and a contact form where visitors can sign up. This landing page is ideal for attracting people to a webinar since no distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (signing up for the webinar).

This landing page is completely focused on the sign-up form, this form is central within the site. When this sign-up form is completed, this data is also stored within a CRM system and the email address is placed on an email list. This form only asks for the name, email and phone number. Visitors may be more inclined to leave the landing page if they have to provide sensitive information they don't want to share such as a phone number. The barrier for visitors to comply with the call-to-action should be as low as possible for the highest conversion rate possible.