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Dunkirk Roof & Zinc is a specialty company specializing in zinc, copper, lead, aluminum, slate and steel. Dunkirk Dak & Zink provides buildings with a roof drainage system and protects the roof from inundation. They do this for normal roofs as well as for specific roofs such as ridge roofs, curved roofs and standing seam roofs. This landing page of Dunkirk Dak & Zink was created to fill a vacancy for zinc worker.

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This landing page is well used within a job application process. This landing page is a great example of a job posting page, as there is a lot of information about the company and about the job being offered. On this job page, there are call-to-action buttons present that lead to a contact page with a contact form. All the information provided about the organization and the job and the call-to-action buttons are to direct the visitor to the contact form. No other superfluous information or any other type of distraction is present; in this way the applicants are optimally enticed to perform the action (applying).

This landing page is both an application page, and an employer branding page. If a visitor were convinced by the landing page, he or she should be inclined to click on one of the call-to-action buttons. The form on the contact page behind these buttons asks for a name, email and phone number. In theory, the barrier for visitors to fill out an online contact form should be as low as possible for the highest conversion rate possible. So a good balance will have to be present on a job page between getting the necessary information for the application process without asking for too much personal information.

Employer branding is at the heart of an application landing page like this one from Dunkirk Roof & Zinc. Employer branding involves influencing and managing your reputation as an employer. This includes the activities carried out to position the organization as the best possible employer. Your reputation as an employer is something you do not own yourself as it exists in the minds of employees and job applicants. Influencing those opinions and thoughts is an important goal of a job landing page.