Use Landing Page templates that have already proven themselves. 

ElliptiGO offers an innovative, efficient and fun way to exercise outdoors. ElliptiGO features a number of products related to the concept of Stand Up Biking. Stand-up bikes have a circular pedaling motion and offer a more comfortable and superior workout compared to a traditional bicycle. ElliptiGO bikes deliver a low-impact, full-body workout that burns 33% more calories than a traditional bike. This landing page for ElliptiGO was created to inform (potential) customers and generate sign-ups for the flyer.

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This landing page is ideal for generating sign-ups for a flyer. This is a good example of a landing page to build an email list. In fact, on the page there are two call-to-action buttons that cause a popup with a contact form to appear. Once this contact form is completed, that person is added to the email list for the flyer. This landing page is ideal for getting people to fill out this form since no distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (filling out the form).

This landing page is completely focused on the sign-up form. A sign-up form for a brochure or newsletter usually consists of one part: entering an email address. When a visitor leaves his or her email address, this email address is immediately added to a mailing list that automatically receives a brochure. If you were to ask for more than just an email address, visitors may be more inclined to leave the landing page since people don't want to share sensitive information just like that. The threshold for visitors to comply with the call-to-action should be as low as possible for the highest possible conversion rate.