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ES&I is the specialist in electrical engineering systems and installations. ES&I focuses on a wide area of electrotechnical services, solutions and products. For example, they specialize in intrusion protection, camera systems, access control, fire protection, data installations, telephone systems, intercom systems, sound installation, light and power installations, lighting, home automation and videophone installations. This landing page of ES&I was created as a corporate site to provide information about the company.

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This landing page is entirely focused on informing visitors about the company, the services provided and the job openings. This is an example of an informational website. The main purpose of an informational Web site is to share important messages with the Web site visitor. Many informational sites are created to convey details of an organization's five W's; the who, the what, the when, the where and the why. Such a type of site will share information about the company and provide an opportunity for visitors to get in touch.

The contact form of this landing page asks for personal data such as the visitor's name, email address and phone number. To maximize the conversion rate of an online form, the threshold for visitors to fill it out should basically be as low as possible. On a contact page there should be a good balance between getting the required personal information without asking for too much personal information if you want visitors to actually fill out the form.