Use Landing Page templates that have already proven themselves. 

Fred Engels Painting is a specialist in painting. Painting is so much more than a lick of paint. Quality painting provides a beautiful look but also solid protection. Fred Engels Schilderwerken employs many skilled and qualified painters who can provide interior or exterior painting services. This landing page of Fred Engels Schilderwerken was created to inform (potential) customers and to encourage them to contact us.

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This landing page is ideal for generating contact requests. This is a good example of a landing page to build an email list. In fact, there are five call-to-action buttons on the page that direct the visitor to a contact page with a contact form. Both the call-to-action button to contact or request a quote land on the same contact page. Once this contact form is completed, the person is added to the email list and Fred Engels Schilderwerken can contact them. This landing page is ideal for getting people to fill out this form since no distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (filling out the contact form).

This landing page is completely focused on the contact form. When setting up an online form, one should always ask what information you require from your visitors. If you were to ask for more than just the much-needed information, visitors may be more inclined to leave the landing page since people do not want to share sensitive information just like that. The threshold for visitors to comply with the call-to-action should be as low as possible for the highest conversion rate possible.