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HadeCo Electrical Engineering offers total solutions for every project. HadeCo Elektrotechniek is an independently operating organization based in Susteren. They stand for continuous improvement of quality, as the culture of quality is determined by employees and clients. This landing page was created to fill an industrial electrician vacancy.

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This landing page is ideal in the process of filling jobs. This is a good example of a job posting page. In fact, there is only information about the organization on this landing page, furthermore, there are a number of call-to-action buttons present that leads the visitor to a contact form. This entire landing page is focused on this job application form, the entire page is focused on providing information about the job and directing the visitor to the contact form. Besides the information and the ability to apply, no other distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (applying for the job).

This landing page is an employer branding and application page in one. When a visitor is convinced by the information about the organization and the job on the landing page, they should be inclined to apply for the position and fill out the contact form. The form asks for their name, email and phone number. In theory, the threshold for visitors to fill out a form should be as low as possible to have the highest conversion rate possible. So there will have to be a good balance on a job page between getting the necessary information for the application process without asking for too much personal information.

Employer branding is at the heart of an application page like this one from HadeCo Electrical Engineering. Employer branding is the process of influencing and managing reputation as an employer. It includes all the activities a company performs to position the organization as the ideal employer. Reputation is something you don't own as an organization, but it exists in the minds of employees and job applicants and is formed by their impressions and thoughts. Influencing these opinions and thoughts is therefore an important goal of an application landing page.