Use Landing Page templates that have already proven themselves. 

Jacarrino's Ahcademy is an online environment for professionals and entrepreneurs who need help with their online marketing. This online community and academy is an environment for like-minded people to help each other, inspire or engage in healthy discussions. This landing page of Jacarrino's Ahcademy is a sign-up page where visitors leave their email and name in exchange for a free webinar.

This landing page is ideal for arranging email addresses to build an email list and to track signups. This is an example of a good landing page for building an email list and managing signups. This landing page contains a clear call-to-action which leads the visitor to a page where they leave their email address and name in exchange for a free webinar. Furthermore, there is a lot of tantalizing information that should lead to visitors being more likely to sign up. No other distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (signing up for the webinar).

This landing page is a sign-up page. An online sign-up landing page is an effective way to collect the mail addresses of the target audience and to store sign-ups. Thus, this sign-up page of Jacarrino's Ahcademy is a good example of such a type of sign-up landing page. Indeed, the call-to-action is central to clearly indicate that the user can only do one thing on this landing page.