Use Landing Page templates that have already proven themselves. 

Jacobs Dakbedekingen does roof renovation, roof insulation, roof repair, roof service, roof maintenance and solar panels. Jacobs Dakbedekkingen is characterized by craftsmanship and quality. Jacobs Dakbedekkingen is a family business from Wanssum and has been a household name in the Venlo, Bergen, Venray and Horst area since 1945. This landing page of Jacobs Dakbedekkingen was created to fill a vacancy for roofing or solar panel mechanic.

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This landing page is ideal to use within a job application process. This landing page is a good example of a job posting page. In addition to the ability to apply, there is also a lot of information present about the jobs available and the organization. On this job page, there are call-to-action buttons present that lead to a contact page, which includes a contact form. This entire landing page is focused on these call-to-action buttons, all the information provided about the job is to lead the visitor to the contact form. No other distractions or ways to leave the landing page are present, the applicants are optimally enticed to perform the action (applying) in this way.

This landing page is an application and employer branding page in one. If a visitor were convinced by the information about the organization and the job, he or she should be inclined to apply immediately using the call-to-action buttons. The form on the application page asks for the applicant's name, email and phone number. In theory, the threshold for applicants to fill out a form should be as low as possible in order to have the highest possible conversion rate. So there will have to be a good balance on a job page between getting the necessary information for the application process without asking for too much personal information.

Employer branding is at the heart of a job application page like this one from Jacobs Roofing. Employer Branding is influencing and managing reputation as an employer. This includes the activities a company performs to position the organization as the best possible employer. Reputation is something you do not own yourself as it exists in the minds of employees and job applicants. Influencing opinions and thoughts about your organization as an employer is an important goal of an application landing page.