Use Landing Page templates that have already proven themselves. 

Kees Plaisier is a company which is largely committed to the field of earthmoving work. They also specialize in providing and constructing sewer work, paving and grubbing and excavation work. Kees Plaisier has experience in a wide variety of earthworks, and they can educate customers on various options. This landing page for Kees Plaisier was created to fill a vacancy for paver.

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This landing page can be used within a job application process. This landing page is a good example of a job posting page, as there is a lot of information about the company and about the job being offered. On this job page, there are call-to-action buttons present that lead to a contact page with a contact form. This entire landing page is focused on these call-to-action buttons, all the information provided about the organization and the job is to lead the visitor to the contact form. There is no further superfluous information or other type of distraction present, the applicants are in this way optimally enticed to perform the action (applying).

This landing page is both an application page, and an employer branding page. If a visitor were convinced by the landing page, he or she should be inclined to apply immediately by clicking on one of the call-to-action buttons. The form on the contact page behind these buttons asks for the applicant's name, email and phone number. In theory, the threshold for visitors to fill out an online contact form should be as low as possible to have the highest conversion rate possible. So there will have to be a good balance present on a job page between getting the necessary information for the application process without asking for too much personal information.

Employer branding is at the heart of an application landing page like this one by Kees Plaisier. Employer branding involves influencing and managing reputation as an employer. This includes the activities carried out to position the organization as the best possible employer. Reputation is something you do not own yourself as it exists in the minds of employees and job applicants. Influencing opinions and thoughts is an important goal of an application landing page.