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KNAP! Kapsalon is a chain of hair salons in Veldhoven, Eindhoven and Eersel. KNAP! Kapsalon believes that every hair deserves the proper attention from professional hair stylists. KNAP! Invests in professional hair care by working with well-trained and highly experienced specialists. This landing page of KNAP! Kapsalon was created to fill a vacancy for an all-round hair stylist.

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This landing page is ideal for filling job openings. This landing page is a good example of a job posting page. In fact, there is only information about the organization and the available job on this landing page, further there are two call-to-action buttons present to apply. This entire landing page is focused on the application form which appears when one of the call-to-action buttons is clicked. The entire page is focused on providing information about the job opening and directing the visitor to the contact form. Besides the information and the ability to apply, no other distractions or ways to leave the landing page are present. Visitors to this landing page are thus optimally enticed to perform the action (applying).

This landing page is both an employer branding page, and an application page. When a job-seeking hair stylist would be convinced by the information about the organization and the job, they should be inclined to apply for the job using the contact form. The form asks for the name, email and phone number. In theory, the threshold for visitors to fill out a form should be as low as possible for the highest possible conversion rate. Therefore, a job page should have a good balance between getting the necessary information for the application process without asking for too much personal information.

Employer branding is at the heart of a job application page like this one from KNAP! Hair Salon. Employer branding is the English term for trying to improve an employer brand. An employer brand includes the market's perception of a company as an employer. Employer branding includes all the activities a company performs to position the organization as the best possible employer. Reputation is something you do not own yourself as it exists in the minds of employees and job applicants. Therefore, influencing opinions and thoughts about your organization as an employer is an important goal of a job landing page.