Use Landing Page templates that have already proven themselves. 

Meyco Baby is engaged in developing, producing and marketing textile baby products mainly for three main categories: sleeping, nursing and on the go. They do this with the finest quality at the very best price. From timeless classics to great basics, all in different trendy styles. This landing page for Meyco Baby was created to generate newsletter signups and build an email list.

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This landing page is ideal for generating sign-ups for a newsletter. This is a good example of such a type of landing page. In fact, at the top of this landing page there is only a headline and a call-to-action, no distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (entering their email address). In addition, there is also a win action associated with this landing page. When visitors leave their email address, they have a chance to win a prize. This incentive will lead to a higher response rate.

This landing page is an online sign-up form. A newsletter sign-up form usually consists of one part: entering an email address. When a visitor leaves his or her email address, that email address is immediately added to an email list that is automatically sent a newsletter. If you were to ask for more than just an email address, visitors may be more inclined to leave the landing page since people don't want to share sensitive information just like that. The threshold for visitors to comply with the call-to-action should be as low as possible for the highest conversion rate possible.