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Peter Nellen Keukens is a showroom for kitchens. In this showroom, customers are inspired with the latest developments and trends in kitchens. Peter Nellen Keukens designs and installs kitchens entirely according to the customer's needs. They also supply and install cabinets, bathroom furniture and storage cabinets. This landing page of Peter Nellen Keukens was created to provide information and generate showroom appointments.

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This site is ideal for scheduling appointments online. This is a good example of one such type of appointment scheduling landing page. Indeed, at the top of this landing page there is a clear headline and a clear call-to-action. In this way, visitors to this landing page are optimally enticed to perform the action (scheduling an appointment), which is especially useful since Peter Nellen Keukens works exclusively by appointment. Behind this call-to-action is a contact page where a form can be filled in, but the contact details and opening hours can also be found here.

This site is an online information page where online appointment scheduling is also possible. The contact form to schedule an appointment is behind a clear call-to-action, here one must leave an email address which also helps for creating an email list. The threshold for visitors to comply with this call-to-action should be as low as possible for the highest possible conversion rate. Hence there are only two components present on this page, there is only information present to convince one to schedule an appointment and the ability to actually schedule that appointment.