Use Landing Page templates that have already proven themselves. 

Social Media Entrepreneur was founded in 2018 with the goal of supporting entrepreneurs to become successful on social media. Because of different content types on social media such as online training, blogs, communities and videos, entrepreneurs often can't see the forest for the trees. Entrepreneurs can contact the experts at Social Media Entrepreneur with all their questions about social media. This landing page from Social Media Entrepreneur was created for customers to schedule an appointment for their coaching service.

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This landing page is ideal for getting leads to schedule an appointment. This is a good example of a landing page generating advance appointments. There is a lot of information the organization and the coaching service they offer. In addition, there are two call-to-action buttons that show a popup with a contact form. In this contact form, a visitor needs to enter a name, a phone number and an email address. No other distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (filling out the contact form).

This landing page is entirely focused on the online contact form. All the information found on the landing page is focused on convincing visitors to schedule an appointment. When people fill out the form, their email address is added to an email list and they are quickly called to actually schedule an appointment. Visitors may be more likely to leave a landing page, though, when it asks for personal and sensitive information, such as phone numbers, which most people often don't want to share readily. The barrier for visitors to comply with the call-to-action should be as low as possible for the highest conversion rate possible.