Use Landing Page templates that have already proven themselves. 

Social Media Entrepreneur was created in 2018 with the goal of making entrepreneurs successful on social media. With different types of content such as online training, blogs, communities and videos, entrepreneurs often can't see the forest for the trees. Entrepreneurs can contact the experts at Social Media Entrepreneur with their questions about social media. This landing page from Social Media Entrepreneur was created to get customers to sign up for an online challenge.

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This landing page is ideal for getting customers and leads to sign up for an informational challenge. This is a good example of a sign-up landing page. There is a lot of information about the organization and the challenge they offer. In addition, there are a number of call-to-action buttons that show a popup with a contact form. In this contact form, a customer or lead only needs to enter a name and an email address. No other distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (signing up for the challenge).

This landing page is entirely focused on the online registration form. All the information found on the landing page is focused on convincing visitors to sign up. When people sign up, their email addresses are also added to an email list. If you were to ask for more than just an email address, visitors may be more inclined to leave the landing page since they don't want to share sensitive information. The threshold for visitors to comply with the call-to-action should be as low as possible for the highest conversion rate possible.