Use Landing Page templates that have already proven themselves. 

Strating Haarden & Kachels has been a family business within the ambient heating market for more than 40 years. Strating Haarden & Kachels consists of a close and dynamic team of specialists in the field of ambient heating installation. The company is a household name in the field of ambient heating in Groningen, Drenthe and Friesland. From advice to design and from installation to maintenance, Strating Haarden & Kachels is an all-rounder when it comes to ambient heating. This landing page of Strating Haarden & Kachels was created to fill a vacancy for an apprentice fitter.

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This landing page is ideal to use within an application process. This is a good landing page when it comes to job pages, as there is only information about the company and about the job on offer. On this job page, in addition to the information, there are call-to-action buttons present that lead to a contact page with a contact form. This entire landing page is focused on these call-to-action buttons, all the information provided about the organization and the job is to lead the visitor to the contact page. No other superfluous information or other type of distraction is present, this way the applicants are optimally enticed to perform the action (applying).

This landing page, in addition to being an application page, is also an employer branding page. Employer branding is the second most important part besides the main core of a job page (applying for a job). Employer branding involves influencing and managing your reputation as an employer. It includes the activities carried out to position the organization as the best possible employer. Your employer reputation is something you do not own yourself, in fact, it exists in the minds of employees and job applicants. Influencing these opinions and thoughts can be done through an application landing page.

If a visitor were convinced by the landing page, he or she should be inclined to apply directly by clicking on one of the call-to-action buttons. The contact page asks for personal information such as the applicant's name, email and phone number. In theory, the threshold for site visitors to fill out an online contact form should be as low as possible in order to have the highest possible conversion rate, but of course this is a bit more difficult on a job page. After all, not everyone is equally willing to share personal information on the Internet. There will have to be a good balance on a job page between getting the necessary personal information without asking for too much personal information.