Use Landing Page templates that have already proven themselves. 

Flooring Advice Center specializes in soft flooring, PVC, vinyl, marmoleum, linoleum, carpet, cork and molding. The experts at Flooring Advice Center lay flooring and stair covering with heart and soul. For over 25 years of experience. This flooring advice center landing page is a win in exchange for an email address.

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This landing page is ideal for collecting email addresses from customers and leads. This is a good example of a win action landing page. Indeed, at the top of this landing page there is a challenging headline and a short form, no distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (filling out their email address). There is a win promotion associated with entering an email address on this landing page, when visitors leave their email address they have a chance to win a prize. This incentive should lead to a higher response rate.

This win action landing page focuses entirely on the form to collect email addresses. When a visitor leaves his or her email address, that email address could be instantly added to an email list. If you were to ask for more than just an email address in an online form, visitors might be more likely to leave the landing page because most people are reluctant to share sensitive information online. So the barrier for visitors to comply with the call-to-action to fill out the form should be as low as possible for the highest conversion rate possible.