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Workbus is an employment agency specializing in work and training for personal transportation. At Workbus branches, specialists are busy every day sending bus drivers to bus, cab and coach companies. They also mediate bus drivers to work in personal transportation and train people to become skilled professionals (driver's license D). This landing page from Workbus was created to fill an event bus driver vacancy.

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This landing page is ideal in the process of filling jobs. This is a good example of a job posting page. In fact, there is only information about the organization and the job on this landing page, furthermore a contact form is present to indicate interest in the job. This entire landing page is focused on this job application form, the entire page is focused on providing information about the job and directing the visitor to the contact form. Besides the information and the ability to apply, no other distractions or ways to leave the landing page are present. In this way, visitors to this landing page are optimally enticed to perform the action (applying for the job).

This landing page is an employer branding and job application page in one. When a job-seeking bus driver would be convinced by the information about the organization and the job, they should be inclined to apply for the job using the contact form. The form asks for their name, email and phone number. In theory, the threshold for visitors to fill out a form should be as low as possible to have the highest possible conversion rate. So there will have to be a good balance on a job page between getting the necessary information for the application process without asking for too much personal information.

Employer branding is at the heart of an application page like this one from Workbus. Influencing and managing reputation as an employer is also known as employer branding. This includes all the activities a company performs to position the organization as a great employer. Reputation is something you don't own since it exists in the minds of employees and job applicants. Therefore, influencing the opinions and thoughts about your organization as an employer is an important goal of an application landing page.