Optimise campaigns based on profit margin.
Optimise your campaigns based on profit rather than revenue. With POAS (Profit On Ad Spend), profit is calculated based on the purchase prices of the products bought. This profit calculation can be sent to channels such as Google Ads, GA4, and Meta Ads.
"By integrating POAS for our client, we have a much better overview of how profitable the campaigns are. This allows us to scale with more confidence."
How do you set POAS up?
One-off setup via an XML feed that you can generate via Channable or other channels, allowing you to automatically add the cost price of purchased products to the purchase event.
Create a cost price field in your product feed
Implement this feed in AdPage Tagging
The cost price is added to your purchase events in the sGTM container.
Make your ads work for you.
Send accurate profit margin data to Google Ads and Meta Ads, so that the algorithms of these platforms can be optimised to generate more profit for your business.
Send profit margin as Conversion goal
AdPage calculates the profit margin per order based on your XML feed and sends this amount as a conversion value to Google Ads. This way, Smart Bidding optimises on actual profit — not on revenue.
- Profit margin automatically forwarded via server-side
- Cost price and profit margin as separate conversion values
- Directly active as a conversion goal, no manual uploads
Optimise campaigns on profit margin
For each social campaign (META, TikTok, etc.), view the exact profit margin and cost price. Scale up budgets for campaigns that are most profitable net — and stop investing in revenue without profit margin.
- Profit margin column directly visible per campaign
- Compare revenue and profit side by side
- Better decisions, less guesswork on ROAS targets
Full insight per channel
In GA4, view per channel how much profit each touchpoint generates. No longer rely on revenue as a measure of success – see which channel nets the most contribution to your bottom line.
- Profit margin & cost price as custom dimensions in GA4
- Compare Paid Search, Organic, Email and more on profit
- Make strategic decisions based on the most profitable channel
Trusted by 1,500+ webshops.
Curious about what POAS can deliver?
Plan a Demo !
We'll review your situation and look at where the opportunities lie.
- We are looking together at the possibilities for implementing POAS
- Suitable for agencies and brands with their own webshop
