Server-side tagging onboarding without any hassle.
Within 5 minutes, your clients' onboarding can be completed. Our onboarding process is designed to take up as little of your time as possible! Streamlined, structured, and clear for everyone.
Onboarding often takes up too much time and energy.
For every new customer who starts with AdPage implementation service The circus starts again. Retrieving data, managing various stakeholders, waiting for the web administrator. A lot of time is often lost unnecessarily.
Data scattered everywhere
Details for required channels, such as GA4, GTM, Google Ads, and Meta Ads, are often shared among various parties.
Too many parties involved
There are too many parties involved in a proper tracking setup. Consider an online marketer, developer, data specialist, or Google Tag Manager specialist. You want them to always be aligned and for everyone to know what they need to do.
Information is being supplied incorrectly
Tracking is linked to important processes and is therefore very fragile. Linking the correct accounts and providing information during onboarding is therefore crucial for good tracking.
Complete the full onboarding within 6 steps.
The onboarding process has been developed so that you as a marketer can get through it as quickly and efficiently as possible. All necessary access and information are centrally collected via this simple system.
Add website(s)
Add the correct website domain name(s) and select the platform the website runs on.
Shopify
WooCommerce
Magento
Lightspeed
Shopware
WordPressLink your Google Account
Simply link your Google Account and then select which Google Tag Manager and Google Analytics account you want to use for this setup.
- Google Account
- Google Tag Manager
- Google Analytics (GA4)
Add Consent Management Platform
"Our CMP processes website visitor consent via a cookie banner. It is therefore essential that this is included in the setup. Please select the correct CMP system from the list.".
- Consent Studio
- Cookiebot
- Cookiefirst
- Usercentrics
- Consentmanager
- OneTrust
Add a Pixel tag to the website
Our modified Google Tag Manager script needs to be added to the backend of the website and will replace the current GTM script. You can share the instructions from the onboarding directly with the website administrator.
Provide tagging plan
Indicate which site interactions should be measured as events and conversions. Tagging plan is a crucial part of the final setup, so take your time with this.
- Define events
- Custom events
- Standard events
Add advertising platforms
Depending on which platforms are used, you will indicate in the final step which platforms need to be linked.
Meta Ads
Google Ads
Pinterest Ads
TikTok Ads
LinkedIn Ads
Microsoft AdsOnce all steps have been completed, onboarding is finished. Our colleagues will check if everything has been submitted correctly and completely. If everything is complete, the implementation will be scheduled, and you will receive an email detailing the planned implementation date.
To ensure that your server-side tagging setup can be configured optimally, we will go through a number of steps together. This will ensure that:
- All tracking is being transferred correctly.
- You don't lose any data during the migration.
- The implementation meets all technical requirements.
Select the CMS you want to connect and add the domain name on which your website runs.
Connect your Google account with AdPage to automate Google Tag Manager and Google Analytics access.
Our GTM specialists need access to your Google Tag Manager to configure everything correctly.
Our GTM specialists need access to your Google Analytics 4 for correct configuration.
The CMP processes the given consents via a cookie banner. It is of great importance that this is included in your SST implementation.
Configure the tagging pixel for your website. Choose to install it yourself or forward the instructions to your website administrator.
Self-install
Via website administrator
Indicate which site interactions should be measured as events and conversions.
Basisgebeurtenissen
Custom events
Custom events are specific, tailored events for your website. Your quote includes 5 custom events.
Your own Tagging Server refers to your own domain name, so that you can collect First Party data.
- Go to your domain name provider such as TransIP, YourHosting or Mijndomein.
- Go to your domain's DNS settings.
- Select the domain names you want to link to your own Tagging server.
- Add a CNAME with name tagging
- Give the CNAME the value projects.trytagging.com. (don't forget the full stop at the end)
Configure extra steps for your container. There are 7 optional steps you can take.
Meta AdsGoogle AdsPinterest AdsTikTok AdsLinkedIn AdsMicrosoft AdsOne of our Server-Side Tagging specialists will be in touch shortly to arrange a schedule. The average turnaround time is 15 working days.