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Server-side tagging

Collect complete data thanks to Server-Side Tagging.

Server-side tagging is the foundation for every ambitious webshop. But simply collecting data isn't enough. AdPage provides the complete tracking stack including DataLayers, monitoring, and AI analysis.

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0+ Webshop implementations
the end of third-party pixels

Standard tracking is dead.

Browsers, adblockers and privacy restrictions are blocking your tracking. The result: you're missing 20-40% of your conversions. With all the consequences that follow:

  • Advertising platforms give an unfair picture.
  • Algorithms spend budget on ineffective ads.
  • Marketeers become limited in their optimisations.
jouwwebshop.nl/thankyou
Purchase — €149.95
BLOCKED BLOCKED BLOCKED BLOCKED
GA4 GA4
Meta Meta Ads
Google Ads Google Ads
TikTok TikTok Ads
4 / 4
Blocked
-37%
Conversation data lost
€1.000
Wasted budget
jouwwebshop.nl/thankyou
Purchase — €149.95
AdPage Server SST
RECEIVED RECEIVED RECEIVED RECEIVED
GA4 GA4
Meta Meta Ads
Google Ads Google Ads
TikTok TikTok Ads
4 / 4
received
+37%
accurate data
100%
Sharpen optimisation
First-party data

Optimal tracking = optimal growth.

With server-side tagging from AdPage, your data goes via your own server instead of the browser. This way, you no longer suffer from ad blockers and cookie restrictions by browsers.

  • Eigen cloudomgeving in Europe, fully AVG-proof
  • Optimise based on reliable data
  • Leave algorithms to perform optimally

Integreert met Shopify, WooCommerce, Lightspeed, Magento and WordPress.

Frequently Asked Questions

Alles over server side tagging

Nieuw bij server side tagging? Lees de meest gestelde vragen over instellen, voordelen, AVG en kosten. Of bekijk onze uitgebreide beginnersgids server side tagging.

Server side tagging is een tracking-methode waarbij meetdata via je eigen server wordt verstuurd naar advertentieplatformen, in plaats van via de browser van de bezoeker.

Hierdoor omzeil je adblockers en cookie-restricties (zoals Safari ITP), en meet je tot 40–60% meer conversies dan met standaard client-side pixels. Lees ook onze beginnersgids voor server side tagging.

Server side tagging instellen doe je in drie stappen:

  • Stap 1: Een server-side GTM container opzetten in de cloud (bij voorkeur in Europa)
  • Stap 2: Je bestaande client-side tags doorsturen via de server-side container
  • Stap 3: Een correcte DataLayer configureren zodat alle events en parameters worden doorgegeven

AdPage verzorgt de volledige implementatie inclusief DataLayers, monitoring en optimalisatie.

De vier belangrijkste voordelen van server side tagging:

  • 40–60% meer conversiedata — adblockers en ITP hebben geen invloed meer
  • AVG-compliant — persoonsgegevens lopen via je eigen EU-server
  • Snellere laadtijden — minder scripts in de browser
  • Betere algoritme-optimalisatie — Google Ads en Meta ontvangen complete conversiedata

Ja. Bij server side tagging verwerk je tracking-data via je eigen server in Europa. Daardoor stuur je geen persoonsgegevens rechtstreeks vanuit de browser naar Amerikaanse platformen zoals Google of Meta.

In combinatie met Consent Mode v2 voldoet deze aanpak volledig aan de AVG-vereisten. AdPage draait zijn infrastructuur op Europese servers en is volledig GDPR-compliant.

Ja, server side tagging werkt met alle grote e-commerce platformen:

  • Shopify — via de Customer Events API en een server-side GTM container
  • WooCommerce — via een DataLayer plugin in combinatie met server-side GTM
  • Magento — via maatwerk DataLayer-integratie

AdPage heeft implementaties gedaan voor 1.500+ webshops op deze platformen.

AdPage biedt server side tagging als onderdeel van een complete tracking stack, inclusief DataLayers, monitoring en AI-analyses. De prijs is afhankelijk van de complexiteit van je webshop en het gewenste dienstenniveau.

Je kunt gratis starten via data.adpage.io of een gratis kennismaking plannen voor een offerte op maat.

Klaar om 40–60% meer conversiedata te meten? Start vandaag met server side tagging via AdPage.

Start for free

Our server-side tagging ensures

Raynor Lam
Raynor Lam
Owner | AdSlam
"All my clients are happy with the implementation. I will always recommend AdPage because I know you'll persevere until everything works optimally."
Pim Douw
Pim Douw
Founder | Dutchies
"During the demo, we quickly noticed that AdPage truly understood what we needed. The contact is pleasant and personal."
Levi van Wijngaarden
Levi van Wijngaarden
COO | Prodos
"Since we implemented AdPage for some of our clients, the measurements for the different advertising channels have been much better."
Michel Gort
Michel Gort
Team Lead Web Analytics | Pienter
"AdPage had a good story, a clear understanding of the business. Nice people to work with. We felt an immediate connection."
Luc Holterman
Luc Holterman
Owner | Heya Digital
"We were so impressed with the performance and user-friendliness of AdPage that we didn't want to go back to the old system."
Michiel Knuiman
Michiel Knuiman
Online Marketeer | Proforto
"It primarily adds that we can work more efficiently. AdPage has the focus to react quickly and push forward."
Melvin Zwiep
Melvin Zwiep
Technical Consultant | Rockwise
"The collaboration with AdPage is very valuable to us. It's great that we are taken care of on many fronts. There is clearly expertise in-house."
Raynor Lam
Raynor Lam
Owner | AdSlam
"All my clients are happy with the implementation. I will always recommend AdPage because I know you'll persevere until everything works optimally."
Pim Douw
Pim Douw
Founder | Dutchies
"During the demo, we quickly noticed that AdPage truly understood what we needed. The contact is pleasant and personal."
Levi van Wijngaarden
Levi van Wijngaarden
COO | Prodos
"Since we implemented AdPage for some of our clients, the measurements for the different advertising channels have been much better."
Michel Gort
Michel Gort
Team Lead Web Analytics | Pienter
"AdPage had a good story, a clear understanding of the business. Nice people to work with. We felt an immediate connection."
Luc Holterman
Luc Holterman
Owner | Heya Digital
"We were so impressed with the performance and user-friendliness of AdPage that we didn't want to go back to the old system."
Michiel Knuiman
Michiel Knuiman
Online Marketeer | Proforto
"It primarily adds that we can work more efficiently. AdPage has the focus to react quickly and push forward."
Melvin Zwiep
Melvin Zwiep
Technical Consultant | Rockwise
"The collaboration with AdPage is very valuable to us. It's great that we are taken care of on many fronts. There is clearly expertise in-house."

Discover how well your tracking really performs.

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  • Multi-platform overview (GA4, Meta, Google Ads)
  • Conversion funnel with drop-off points
  • Concrete recommendations per channel
  • Export as PDF for presentations
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