Server-side tagging

Collect complete data thanks to Server-Side Tagging.

Server-side tagging is the foundation for every ambitious webshop. But simply collecting data isn't enough. AdPage provides the complete tracking stack including DataLayers, monitoring, and AI analysis.

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0+ active partners
0+ Webshop implementations
the end of third-party pixels

Standard tracking is dead.

Browsers, adblockers and privacy restrictions are blocking your tracking. The result: you're missing 20-40% of your conversions. With all the consequences that follow:

  • Advertising platforms give an unfair picture.
  • Algorithms spend budget on ineffective ads.
  • Marketeers become limited in their optimisations.
jouwwebshop.nl/thankyou
Purchase — €149.95
BLOCKED BLOCKED BLOCKED BLOCKED
GA4 GA4
Meta Meta Ads
Google Ads Google Ads
TikTok TikTok Ads
4 / 4
Blocked
-37%
Conversation data lost
€1.000
Wasted budget
jouwwebshop.nl/thankyou
Purchase — €149.95
AdPage Server SST
RECEIVED RECEIVED RECEIVED RECEIVED
GA4 GA4
Meta Meta Ads
Google Ads Google Ads
TikTok TikTok Ads
4 / 4
received
+37%
accurate data
100%
Sharpen optimisation
First-party data

Optimal tracking = optimal growth.

With server-side tagging from AdPage, your data goes via your own server instead of the browser. This way, you no longer suffer from ad blockers and cookie restrictions by browsers.

  • Eigen cloudomgeving in Europe, fully AVG-proof
  • Optimise based on reliable data
  • Leave algorithms to perform optimally

Our server-side tagging ensures

Raynor Lam
Raynor Lam
Owner | AdSlam
"All my clients are happy with the implementation. I will always recommend AdPage because I know you'll persevere until everything works optimally."
Pim Douw
Pim Douw
Founder | Dutchies
"During the demo, we quickly noticed that AdPage truly understood what we needed. The contact is pleasant and personal."
Levi van Wijngaarden
Levi van Wijngaarden
COO | Prodos
"Since we implemented AdPage for some of our clients, the measurements for the different advertising channels have been much better."
Michel Gort
Michel Gort
Team Lead Web Analytics | Pienter
"AdPage had a good story, a clear understanding of the business. Nice people to work with. We felt an immediate connection."
Luc Holterman
Luc Holterman
Owner | Heya Digital
"We were so impressed with the performance and user-friendliness of AdPage that we didn't want to go back to the old system."
Michiel Knuiman
Michiel Knuiman
Online Marketeer | Proforto
"It primarily adds that we can work more efficiently. AdPage has the focus to react quickly and push forward."
Melvin Zwiep
Melvin Zwiep
Technical Consultant | Rockwise
"The collaboration with AdPage is very valuable to us. It's great that we are taken care of on many fronts. There is clearly expertise in-house."
Raynor Lam
Raynor Lam
Owner | AdSlam
"All my clients are happy with the implementation. I will always recommend AdPage because I know you'll persevere until everything works optimally."
Pim Douw
Pim Douw
Founder | Dutchies
"During the demo, we quickly noticed that AdPage truly understood what we needed. The contact is pleasant and personal."
Levi van Wijngaarden
Levi van Wijngaarden
COO | Prodos
"Since we implemented AdPage for some of our clients, the measurements for the different advertising channels have been much better."
Michel Gort
Michel Gort
Team Lead Web Analytics | Pienter
"AdPage had a good story, a clear understanding of the business. Nice people to work with. We felt an immediate connection."
Luc Holterman
Luc Holterman
Owner | Heya Digital
"We were so impressed with the performance and user-friendliness of AdPage that we didn't want to go back to the old system."
Michiel Knuiman
Michiel Knuiman
Online Marketeer | Proforto
"It primarily adds that we can work more efficiently. AdPage has the focus to react quickly and push forward."
Melvin Zwiep
Melvin Zwiep
Technical Consultant | Rockwise
"The collaboration with AdPage is very valuable to us. It's great that we are taken care of on many fronts. There is clearly expertise in-house."

Discover how well your tracking really performs.

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How good is your tracking?

Generate a free analysis of your current setup. Perfect for sharing with your team or clients.

  • Multi-platform overview (GA4, Meta, Google Ads)
  • Conversion funnel with drop-off points
  • Concrete recommendations per channel
  • Export as PDF for presentations
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24.3K Sessions
3.4% Conversion Rate
£47,000 Revenue
Funnel Overview

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