Use Case - AdSlam

PRELIMINARY SITUATION

Due to less complete and accurate data, campaign performance declined.

Raynor noticed a gradual decrease in available data since March, following the introduction of new online privacy legislation. This had direct consequences for his clients' campaign performance. With less complete and accurate data, campaign performance declined. Naturally, this also caused unrest among his clients. After all, they want to see results! It was clear to Raynor that something needed to be done, and server-side tagging seemed to be the solution.

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THE PROCESS

Besides standard systems like Shopify and Magento, AdPage also provides customisation.

Raynor was about to learn the technique himself, but soon realised that its complexity called for a specialised approach. Through his previous employer (WeMessage), which already had positive experiences with AdPage's server-side tagging, he came into contact with AdPage. Given his former employer's positive experiences, Raynor chose to collaborate with AdPage as a partner for the implementation of server-side tagging for his clients without hesitation.

“Initially, it was difficult to convince my clients to switch to server-side tagging, simply because they didn't understand what it actually involved or what benefits it would bring them. In hindsight, I was able to prove its value, as from the implementation there was a clear peak in the results.”

What Raynor perceived as a major advantage was the fact that AdPage, in addition to standard systems like Shopify and Magento, can also deliver custom solutions. He can rely 100% on everything eventually working out well for his customers. “The collaboration with AdPage is fantastic! Thanks to your custom solutions and dedication, everything works perfectly for my customers.”

“Thanks to your customisation and dedication, everything works perfectly for my customers.”

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THE CURRENT SITUATION

The implementation of server-side tagging has led to a huge increase in conversions.

Since the implementation of server-side tagging, Raynor has seen improved results with his clients. With almost all clients, he's observed a huge increase in the number of conversions since server-side tagging was implemented.

“I’ve been running Google Ads for one client for over 4 years. Over the last year, the results have been declining steadily. The cost per lead increased enormously and the number of leads dropped. This client was really on the verge of pulling the plug on the campaigns. But from the moment server-side tagging was implemented, we saw a clear improvement in the results. The number of daily conversions increased and the cost per conversion decreased. That’s a great improvement, of course!”

AdSlam's clients are now assured of data collection that complies with the latest legislation. With more and more accurate data, campaigns can be optimised more effectively. Raynor is now seeing that it is going really well for the accounts where server-side tagging has been implemented. “There was even a client who called me to say that I needed to ease up on the campaigns a bit, as he couldn't keep up with the enormous increase in orders. His stock needed to be replenished first. Those are fantastic scenarios, of course.”

Customers are very satisfied with the accuracy and compliance with privacy legislation. Raynor plans to recommend AdPage's server-side tagging to all future clients due to its proven benefits.

“I think it's important to get clean data for my clients. This way, my clients know the true value of Google Ads. And if more data comes in, it means I can perform better. So this is really great for me. All my clients are happy with the implementation. I will always recommend AdPage because I know you deliver custom solutions and keep going until everything works optimally.”