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Case Study - Digital Bosses

How Digital Bosses achieve up to 95% accurate conversion data with server-side tracking

Kasper Wellens is an online marketeer/strategist at Digitale Bazen. Digitale Bazen is a full-service digital agency that helps businesses grow with Strategy, branding & marketing, e-commerce, and business software. The agency works with clients in sectors including e-commerce, leisure, B2C, and B2B lead generation.

Kasper Wellens

Online Marketingeer / Strategist - Digital Bosses

Limited insight into marketing performance due to data loss

Within Digitale Bazen, data forms the foundation for analysing and optimising marketing campaigns for clients. It is important to know precisely which marketing channels contribute to conversions and revenue.

Due to privacy developments and browser updates, it became increasingly difficult to measure marketing data fully and reliably. This created a discrepancy between measured results in analytics tools and actual results.

For a data-driven agency like Digitale Bazen, it was therefore important to find a solution so they could once again trust their marketing data.

“From the moment browsers started blocking third-party cookies, that became a topic in our playing field. That's when we started looking into the possibilities surrounding server-side tracking.”

Orientation on different server-side tracking solutions

As server-side tracking became increasingly relevant, Digitale Bazen decided to explore various solutions. Given that it is a specialist area within online marketing, the agency wanted to find a partner who could provide support in this regard.

Digitale Bazen therefore started a test phase with multiple providers to determine which solution best matched their working methods and the needs of their customers. Ultimately, AdPage emerged as the most suitable party.

As well as the technical solution, collaboration also played an important part. For Digitale Bazen, it was important to have a partner who could not only handle the implementation but also offer support when questions or technical challenges arose regarding tracking.

“You talk about a one-off implementation, but I don't experience it that way. When I run into issues with my tracking setup, you have very short communication lines, and that just works really well.”

Greater insight into data and marketing performance

Through the implementation of server-side tracking, Digitale Bazen has gained significantly better insight into marketing data and conversions. Reports align better with actual results, and there's a more complete overview of marketing campaign performance. This allows campaigns to be optimised much better and more efficiently, ultimately leading to better results.

“We are seeing a significant data improvement. On average, we are seeing a data improvement of 25% and with some clients, we can map up to 95% of the conversion data accurately.”

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