Use Case - Dutchies

PRELIMINARY SITUATION

Keep up with the times

Previously, Dutchies used regular tracking. But changes in the marketing landscape necessitated a move to first-party data. Pim explains: “You want to know what you’re looking at, and that what you see is actually the truth.”

It became clear that reliable and high-quality data were essential for further growth. By switching to server-side tracking, Dutchies would gain more insight into campaign performance and therefore be able to steer more effectively towards results.

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THE PROCESS

No number, but serious help

When switching to server-side tracking, several providers were considered, including AdPage and Taggrs. After a positive recommendation from their marketing agency, Dutchies opted for AdPage.

“During the demo, we quickly realised that AdPage truly understood what we needed. The contact was pleasant and personal. When issues arose, they were always addressed quickly and seriously.”

The onboarding process went smoothly, which was important as the Dutchies team had little prior experience with SST. Thanks to AdPage's support, they were able to master this quickly. Pim adds:

“You don't feel like you're just another number. People really listen to you and consider your input.”

The collaboration with AdPage brought immediately visible improvements in the reliability of their data. The company discovered how much value qualitative data adds to their strategies.

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CURRENT SITUATION

Undoubtedly qualitative data

The transition to server-side tracking has had a clear impact on Dutchies. Pim explains:

“The quality of our data has improved enormously. We are now certain that everything being measured is accurate. It gives us much better insight into the performance of our campaigns and which channels yield the most.”

The idea of moving forward without server-side tracking would make them doubt the reliability of their data. Thanks to the implementation, they now benefit from a central, organised data source for all their channels. 

“I recommend it to everyone in the B2C sector who is actively involved in advertising campaigns. The insight we now have makes a world of difference.”