Use Case - Correct

Difficult experiences with previous solutions

Juist had already been active with server-side tagging and previously used a different solution. They started working with an external consultant a few months ago. The intention was that ultimately the entire implementation would be managed in-house.

However, reality proved to be different. The process was difficult, with mixed results and a consultant who did not always have the necessary expertise. Because server-side tagging was still relatively new, many things were also not always clear to the consultant. This led to a lot of trial and error, while meanwhile Juist already had clients who depended on good tracking.

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Expertise around the corner

Through a well-targeted advertisement – how else? – Juist first came into contact with AdPage. After an online webinar, a presentation was scheduled at Juist's office. Jochem and Bram gave a presentation on location.

“Jochem and Bram showed us the underlying concept of server-side tagging and why you should use it, and especially what happens if you don't. It became clear that AdPage has a lot of in-house knowledge.”

 The fact that AdPage is locally based made the choice particularly attractive for personal collaboration.

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Strategic outsourcing choice

Initially, Juist intended to build server-side tagging expertise in-house. However, the complexity caused them to change their minds.

“The technology was so complex and also very dynamic, which is why we ultimately decided: we simply need to have a partner who can do this well, who is reliable, and who is a hyperspecialist in this area.”

This has led to the decision to consider AdPage a permanent partner: “Simply a supplier like you who just gets it done and can be relied upon.”

An important difference compared to their previous experience is the reliability as an organisation. Whereas before they relied on one external consultant, they now have a partner who guarantees continuity.

In addition, the onboarding of customers is also a major improvement. “The onboarding as you have set it up via the portal works very well, because it clearly shows the steps.”

The collaboration has precisely helped them define their strategic focus. By consciously choosing to outsource server-side tagging to AdPage, Juist has found a reliable partner that enables them to concentrate on their core activities.

“We simply have a good, reliable partner who takes this piece off our hands, and that really helps us.”

This means that for Juist, they can optimally serve their diverse clients – from e-commerce companies to government institutions – with the assurance that their tracking and data collection are in good hands.