Case Study - Media Architect
How Media Architect works more efficiently and gains more control over tracking with AdPage.
Sacha Jennis is a Senior Performance Marketer and Team Lead at Media Architect. Media Architect is a digital marketing agency that supports SMEs in translating their business strategy into an integrated marketing approach, combining online marketing, creative strategy, and media planning.
Sacha Jennis
Senior Performance Marketeer
Tracking became internally too complex and too time-consuming.
At one point, tracking became a bottleneck within Media Architect. Due to the increasing complexity of privacy regulations and technical developments, it became more and more difficult to organise tracking effectively.
The knowledge was present, but not sufficient to do this scalably for all customers, causing the time investment to increase further. This led the agency to look for a solution that was both technically and practically support could offer to the team.
“Tracking was increasingly becoming a bottleneck for us. It was simply becoming too technical and too time-consuming.”
Orientation on a suitable tracking partner
As tracking became increasingly complex, Media Architect sought a solution that could support them in both the technical implementation and management of tracking. As this is a specialist area within online marketing, they were looking for a partner who could take this burden off their hands.
They came into contact with AdPage via a seminar. What stood out was the combination of technical knowledge and marketing insight. For Media Architect, it was important to work with a party that not only provides a tool but also actively thinks along and supports with implementations and issues.
“AdPage was the link between digital marketing and development for us.”
Working more efficiently and gaining better insight into marketing data
Thanks to the collaboration with AdPage, tracking at Media Architect is no longer a separate, time-consuming task, but an integral part of the process.
Deployments are now fast and consistent, allowing the team to spend less time on technical setup and more time optimising campaigns.
“The improved data quality ensures that performance is measured better and decisions are less based on gut feeling.
Curious how we can grow together?
Let's get in touch!
We'll review your situation and look at where the opportunities lie.
- We'll look at your current tracking setup together.
- Honest advice for tracking optimisation
- Suitable for agencies and brands with their own webshop
No obligation
