Use Case - NxtGen
Combining data and creativity: only then will you achieve measurable success
NxtGen is a full-service marketing agency. And by full-service, we really mean full-service: no isolated actions, but a complete marketing strategy with a solid foundation of data analysis, functional creativity, and clever integration of online and offline. At NxtGen, data plays a crucial role because data provides insight. We spoke with Robin, Manager Digital Marketing, about the necessity and impact of Server-Side Tagging for their clients.
Robin Holtrop
Digital Marketing Manager
Accounting for expenses became increasingly difficult
Following the iOS update in December 2021, the initial effects on measurability were already visible. In Meta ads, measurements became fewer and, in particular, unclear.
The percentage of ‘unassigned’ in Google Analytics also kept on rising, making it increasingly difficult to determine where conversions were coming from. This made it ever harder for NxtGen to create complete reports for their clients.
When Google Chrome later announced it would completely ban third-party cookies, this was the moment for NxtGen to take action. To prevent them from being left behind, they immediately began investigating the possibilities.
More complicated than expected
Initially, Robin started working on a server-side tagging implementation himself, but he soon concluded that it was more complicated than anticipated. After a conversation with a local party, they came into contact with AdPage via a webinar.
“During Bram and Jochem’s webinar, it quickly became clear to me that AdPage has the expertise we were looking for.”
User-friendly onboarding
Communication with AdPage is smooth. As soon as a new client wants to start, we can switch gears quickly.
The onboarding is user-friendly, making it easy to provide the required information and access.
Server-Side Tagging is now an integral part of the sales process with new clients. Campaign measurability is a crucial component for NxtGen.
“Without accurate data, we simply cannot do our job.”
Curious how we can grow together?
Let's get in touch!
We'll review your situation and look at where the opportunities lie.
- We'll look at your current tracking setup together.
- Honest advice for tracking optimisation
- Suitable for agencies and brands with their own webshop
