Use Case - Prodos

PRELIMINARY SITUATION

It's all about data

We have always used data via Google Tag Manager's web containers. Not only for our own website, but also for those of our clients. When our company started, providing data was optional; it played a much smaller role than it does now. That has of course changed enormously, and nowadays everything revolves around data!

As more and more data was being lost, we started looking for server-side tagging solutions. We initially worked with Google Cloud Platform for a while. In addition to the processes there being quite complicated, we also preferred to use European servers rather than American ones.

“We initially worked with Google Cloud Platform for a while. Besides the fact that the processes there were quite complicated, we also preferred to use European servers instead of American ones.”

Through partners and former colleagues, we enquired and eventually narrowed it down to two Dutch parties, Taggrs and AdPage. Because AdPage offered more functionalities and we could gain more insights into the data with them, the choice fell on you.

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THE PROCESS

Communicating with a Dutch company is pleasant

It wasn't strictly a must for us to work with a Dutch company, but it does naturally make communication much easier. It's also good that you can switch directly to support via live chat; that keeps things moving quickly.

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CURRENT SITUATION

Extra data provides valuable insights

With server-side tagging, we can measure more data that would otherwise have been lost. How much we would have missed exactly is, of course, difficult to say. This also varies per client and depends partly on the channels they use.

Since we implemented server-side tagging for some of our clients, measurements for the various advertising channels have improved significantly. You can see a clear difference in measurements between clients with SST and without SST.

“You can see a clear difference in the measurements between customers with SST and without SST.”

The extra data provides valuable insights. Customers can now make much better choices regarding the use of different channels and the allocation of budgets. And their customers (consumers), in turn, will see relevant content and advertisements via the various channels.