Use Case - Proforto

The challenge

Proforto has a small but versatile online marketing department that masters multiple disciplines: Google Ads, social advertising, conversion optimisation, SEO, and tracking. Over the years, they had already invested heavily in extensive analytics, working with various consultants, but they were running into practical limitations.

Adding new events or making minor adjustments to the tracking used to take a significant amount of time and often required extensive processes with external consultants. Now that the foundation is solid, a different need has emerged.

“We have quite a few disciplines for a small team. The analytical part and tracking is not our core specialisation; our specialism lies more in online advertising.”

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Why server-side tagging?

The motivation to switch to server-side tagging came from multiple angles. Proforto wanted to expand their social advertising and needed better tracking to do so. At the same time, demands regarding privacy and first-party data were growing.

For Proforto, it was important to find a partner who would relieve them of technical management, allowing them to focus on their core activities.

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Why AdPage?

Proforto came into contact with AdPage through their social advertising partner. What immediately appealed to them was the pragmatic approach and specialisation. Compared to other options, AdPage was significantly more cost-effective.

“We like to work very pragmatically internally, and the onboarding at AdPage was also very pragmatic. That was something I was enthusiastic about.”

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The implementation

The implementation went smoothly, despite Proforto having a complex setup with many events and data. The process was straightforward: provide login details and AdPage took care of the rest. Not much communication or briefing was needed, which perfectly suited Proforto’s preference for efficient working. Ultimately, everything fell nicely into place.

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The results

The biggest advantage Proforto experiences is the increased efficiency in managing tracking events. Where they were previously reluctant to add new events due to the time and complexity involved, they can now react quickly.

Thanks to the improved efficiency, Proforto can now make much faster progress with their conversion optimisation. Instead of extensive improvement plans that take months, they can now go from idea to implementation within a week.

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The collaboration

Michiel particularly appreciates the speed of service and affordable pricing. When an email is sent, the problem is usually resolved within a week, sometimes even faster.

“It’s all at a reasonable price. AdPage just specialises in this area, does it on a large scale and quickly, and therefore at a reasonable price in an efficient way.”

For Proforto, the collaboration with AdPage has led to a fundamental improvement in how they handle tracking and data analysis. The combination of technical expertise, fast service, and affordable pricing has enabled them to work much more efficiently on conversion optimisation.

“For us, it mainly means we can work more efficiently. AdPage focuses on being able to switch gears quickly, push forward swiftly, and make small tweaks rapidly to gather even more data.”