Never miss another conversion thanks to back-end tracking webhooks.
Do you want to be sure you don't miss any more conversions? Read more about AdPage's back-end webhook technology here.
To icing on the cake in your tracking set-up.
Webhooks send conversion data directly from your webshop backend to the server.
100% purchase counts in GA4
Every order is forwarded to the server and GA4. This way, you are not dependent on the customer reaching the thank you page.
Works with AdPage Data Layers
Our DataLayers contain all the marketing cookies that GA4 needs to recognise a visitor via the webhook and assign it to a source.
Once set, always up to date
Webhooks run on your webshop backend. No scripts in the browser that can break. Stable and reliable.
Conversational data directly from I'm backend.
With every purchase, your webshop automatically sends a webhook to AdPage. We enrich the data and forward it to GA4.
Customer completes order
Your webshop backend registers the order with all the details: revenue, products, margin, customer type.
Webhook sends data to AdPage
Automatic and direct. The backend sends the conversion data server-to-server — no browser involved.
AdPage enhances and sends to GA4
We match the data, enrich it with marketing context, and send it as a conversion event to GA4.
Curious how we can grow together?
Let's get in touch!
We'll review your situation and look at where the opportunities lie.
- We'll look at your current tracking setup together.
- Honest advice for tracking optimisation
- Suitable for agencies and brands with their own webshop
