From complex challenge to reliable partnership

Juist is a leading digital marketing agency based in Boekel that focuses on providing diverse marketing solutions. With a team of specialists, Juist helps companies, from ambitious start-ups to established businesses and government agencies, achieve their marketing goals. They are known for their strategic approach and broad expertise, ranging from web development to marketing, from frontend to content. And from strategy to execution. Right eventually came to an important decision moment when server-side tagging became increasingly important: get the expertise in-house or partner with a specialist?

We talked to Jori Goené, Customer Advisor & Project Manager at Juist, about how the collaboration came about and what preceded it.

Difficult experiences with previous solutions

Juist had been working with server-side tagging for some time and was previously using a different solution. With the help of an outside consultant, they started working on it for several months. The intention was that eventually the entire implementation would be done in-house.

The reality, however, proved different. The process was difficult, with mixed results and a consultant who did not always have the right expertise. Because server-side tagging was still relatively new, many things were not always clear even to the consultant. This led to a lot of trial and error, while Juist meanwhile had customers who depended on good tracking.

Expertise around the corner

Through a well-targeted ad - how could it be otherwise? - Juist first came across AdPage. After an online webinar, a presentation was scheduled at Juist's office. Jochem and Bram gave an on-site presentation.

"Jochem and Bram showed us the rationale behind server-side tagging and why you should use it and, more importantly, what happens if you don't. It became clear that there is a lot of knowledge at AdPage."

 The fact that AdPage is locally based made the choice especially attractive for personal collaboration.

Strategic choice for outsourcing

For Juist, they initially intended to build server-side tagging expertise internally. But the complexity made them change their minds.

"The technology was so complex and also very dynamic, which is why we finally decided: we just have to have a partner who can do this well, who is reliable, who is a hyper-specialist on this cutting edge."

This led to the decision to consider AdPage a permanent partner: "Just a party like you guys that just takes care of it and you can depend on."

A key difference from their previous experience is reliability as an organization. Whereas before they were dependent on one external consultant, now they have a partner who guarantees continuity.

In addition, customer onboarding is also a big improvement. "The onboarding as you have put it down through the portal works very well because it just very clearly shows the steps."

The partnership has helped Juist determine their strategic focus. By consciously choosing to outsource server-side tagging to AdPage, Juist has found a reliable partner that allows them to focus on their core business.

"We just got a good, reliable partner to take this piece out of our hands and that really helped us."

For Juist, this means that they can best serve their diverse clients - from e-commerce companies to government agencies - with the assurance that their tracking and data collection are in good hands.

‍