Why should you use UTM parameters, and how do you set them?
Reading Time 3 min
To have a clear overview of where your visitors are coming from, you will need to use UTM parameters. This will help you in adjusting your marketing strategy and allocating your marketing budget.
Are you also getting frustrated by unassigned traffic within GA4? Then check out our solutions for addressing unidentified traffic in Google Analytics 4. Learn how to get accurate data and improve your website's performance by effectively identifying and categorizing unidentified traffic sources.
Server-side tagging with Google Tag Manager for beginners
Read 4 min
Measuring your site and your online campaigns is becoming increasingly difficult thanks to constant updates to browsers, operating systems and adblockers. And then there are privacy laws to consider. Server-side tagging is the solution to still be able to accurately measure your site visitors in an AVG-friendly way.
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