GTM Urgent Action Required
Your GTM setup requires urgent attention. Critical configurations are missing, resulting in significant data loss.
Critical eCommerce tracking and privacy configurations missing. Immediate action required.
"This improvement directly impacts the quality of decisions the advertising team can make. With more complete and accurate data, campaigns can be optimized in a much more targeted way."
Jeffrey van de Meerendonk
Data Analyst
📊
Current Tracking Score
Good - Clear improvement path
Critical - Urgent action required
📉
Estimated Data Loss
50-70%
With optimized tracking
💰
Potential Cost Savings
€2.000-7.500
With optimized tracking
📈
Potential ROAS improvement
30-60%
With optimized tracking
🎯
Data accuracy
30-50%
Current tracking reliability
Optimize your tracking
Let's discuss together how we can optimize your GTM.
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0
Server Side Tracking
0
Consent Mode
1
eCommerce Events
✓
âš
Privacy Protection
Technical Analysis
GTM Container:
GTM-N63HJZX
11/9/2025
1
implemented
Opportunity
Critical
Server Side Tracking
Server-side tagging is missing
implemented
Opportunity
Critical
Consent Mode
Consent Mode missing
implemented
Opportunity
Critical
eCommerce Events
Minimal eCommerce tracking
Configured Events
10
add_to_cart, remove_from_cart, begin_checkout, purchase
Missing Events
1
view_item
Analysis Summary
GTM Container Analysis: GTM-N63HJZX
Server Side Tracking: not configured
Server-side tagging is missing. This means missed opportunities for better data quality, privacy compliance and performance optimization.
Consent Mode: Not enabled
Consent Mode is not enabled. This can lead to privacy compliance issues and suboptimal data collection in a cookieless future.
eCommerce Events: 29% complete (10 events configured).
Minimal eCommerce tracking implemented. Large parts of the customer journey are invisible in the data.
Overall Assessment:
Incomplete configuration that requires urgent attention.