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First-Party data collection via Server-Side Tagging
Third-party cookies are gradually being phased out, making accurate online tracking more challenging. To maintain precision, a first-party solution like Server-Side Tagging is essential. AdPage also provides support to enhance your tracking further with our own plugins, DataLayers, and webhooks.
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Together with our partners, we build data-driven solutions for tracking and conversion optimization
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Get a grip on your data with Server-Side Tagging
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Higher ROAS through a better steered algorithm
Google, Meta and other ad platforms base their actions on conversion data. Forward as much data as possible so the algorithm can perform as well as possible.
More insight into your visitor journey through cookie recovery
Because cookie data is recovered or not even lost in the first place, you gain more insight into your visitor journey.
Third-Party to First-Party cookies
Third party cookies are increasingly being blocked due to privacy issues, including by Apple and Google. Using first party cookies is the way to store data in a fully AVG-proof manner.
AVG-proof
By anonymizing Personally Identifiable Information (PII), you comply with AVG legislation and benefit from protection of private data and ensure customer trust.
Ad Blockers bypassed
By loading a first-party script, the data is not hindered by AdBlockers. Allowing you to measure 5 to 20% more visitors on average.
Site performance improved
The efficient loading of the server-side tagging script increases the speed of your website, which improves performance.
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No idea where your conversions are coming from?
Why Server-Side Tagging?
Want to get more out of your ad budget?
Start with the proper tracking setup.
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"AdPage had a good story, clear understanding. Fine people to work with. The feeling was good right away."
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AdPage had a good story. There is clearly technical knowledge in-house. It's nice that they offer the ability to provide customization.
At a number of our customers, we were dealing with complex DataLayers. AdPage went to work to develop a custom solution for this. That's a big plus for us!
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"You guys go the extra mile, which is also what we do in our organization. We are a client of yours, but it really feels like a partnership. I like that we can spar with each other and both go the extra mile."
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"AdPage is the Coolblue of Server-Side Tagging. Everything for making things measurable correctly. Where others stop, they continue. "
The last few months he saw his campaign results decline, he noticed that Meta and Google Ads were measuring less and less well. By implementing server-side tagging, he now has over 60% more data at his disposal.
After implementing server-side tagging, 65% more conversions are measured.
Don't miss out on conversions
Allow algorithms to function optimally
The Server-Side Tagging Success Cases
97%
4x
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100%
Setting tagging up correctly, together
Our AdPage Tagging specialists work with you to ensure everything is set up correctly for both you and your customers. This creates a solid foundation for accurately measuring and optimizing ads, campaigns, and landing pages.