Without Third-Party cookies
AVG-proof
Supported by Tracking experts

Don't miss out on conversions

Conversions missed without AdPage Tagging
Conversions recovered by AdPage Tagging

The Server-Side Tagging Success Cases

97%

Measuring in Meta Ads

4x

measuring so much in GA4

100%

measuring in GA4

Why Server-Side Tagging?

Increase your ROAS on ad platforms such as Google Ads and Facebook.
Get more insight into your visitor journey through better attribution and cookie recovery.
Measures 100%* by webhook links and cookie recovery.

Get a grip on your data with Server-Side Tagging

Higher ROAS through better steering algorithm

Google, Meta and other ad platforms drive conversion data. Forward as much data as possible so the algorithm can perform as well as possible.

More insight into your visitor journey through cookie recovery

Because cookie data is not lost or even recovered, you gain more insight into your visitor journey.

Third-Party to First-Party cookies

Third party cookies are increasingly being blocked due to privacy issues, including by Apple and Google. Using first party cookies is the way to store data in a fully AVG-proof manner.

AVG-proof

By anonymizing Personally identifiable information (PII), you comply with AVG legislation and benefit from private data protection and ensure customer trust.

Ad Blockers bypassed

By loading a first-party script, the data is not hindered by AdBlockers, allowing you to measure an average of 5 - 20% more visitors.

Site performance improved

The efficient loading of the server-side tagging script increases the speed of your website, which improves performance.

Want to get more out of your ad budget?

Start with the right tracking setup. And optimize with smart pop-ups and profile enrichment.

Make your value visible, grow your agency
65% more conversions measured by Server-Side Tagging.
AdPage had a good story, clearly knowledgeable. Fine people to work with. The feeling was right away.
At one of our clients, conversions recovered from 29% to 94%, an increase of 65%!
Michel Gort
Lead SEO & Analytics

"AdPage had a good story, clear understanding. Fine people to work with. The feeling was right away."

Monitoring tracking setup
99.9% tracking via Webhooks
DataLayer technology from AdPage
Plan demo
01
05
Make your value visible, grow your agency
A Shopify DataLayer that makes all First-Party Marketing cookies visible.
30% more measurements through Server-Side-Tagging.
Auke de Geus
Ecom agency

"AdPage is the Coolblue of Server-Side Tagging. Everything for making things measurable correctly. Where others stop, they continue. "

Monitoring Tracking Setup
99.9% tracking by Webhooks
Up to 25% more measurement in Google Ads.
Start with quick scan
02
05
Make your value visible, grow your agency
Fixed complex DataLayers in Lightspeed
Ultimate tracking setup so that more is measured
Gitte Hoeijmakers
Online ID

AdPage had a good story. There is clearly technical knowledge in-house. It's nice that they offer the ability to provide customization.

At a number of our customers, we were dealing with complex DataLayers. AdPage went to work to develop a custom solution for this. That's a big plus for us!

DataLayers
99.9% tracking by Webhooks
Up to 25% more measurement in Google Ads.
Start with quick scan
03
05
Regained confidence in data resulting in 92% revenue growth
A direct link to the Shopify webshop provided more insight into the data
Measure 99% of conversions in Google Analytics 4 using custom Datalayer and Webhooks
Laurens Derks
Neofollics

"You guys go the extra mile, which is what we do in our organization. We are a client of yours, but it really feels like a partnership. I like that we can spar with each other and both go the extra mile."

Monitoring Tracking Setup
99.9% tracking by Webhooks
Up to 25% more measurement in Google Ads.
Start with quick scan
04
05
60% more data available through Server-Side Tagging
Meta Ads is able to better optimize a campaigns.
Ultimate tracking setup so that more is measured
Leon Verstraaten
Owner Detailrs

The last few months he saw his campaign results decline, he noticed that Meta and Google Ads were measuring less and less well. By implementing server-side tagging, he now has over 60% more data at his disposal.
After implementing server-side tagging, 65% more conversions are measured.

Monitoring Tracking Setup
99.9% tracking by Webhooks
60% more measurement in Facebook Ads
Start with quick scan
05
05
TAGGING EXPERTS

Setting tagging together correctly

Together with our AdPage Tagging specialists, we make sure that everything is right for you and your customers all at once. That way there is a perfect basis for measuring and optimizing ads, campaigns and landing pages.

FREE STRATEGY SESSION

Discover what Server-Side Tagging can do for your customers