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Server-side tagging is a way to collect audience data in addition to Client-side tagging. Unlike Client-side tagging, with Server-side tagging the data is first sent to your own Web server before being sent to a tracking platform such as Facebook, TikTok or Google.
With AdPage's Server-side tagging, you have control over which tracking platforms are allowed to read your data. In addition, AdPage's Server-side tagging script runs first and foremost on a website so conversions cannot be missed due to the intervention of adblockers or browsers.
By being able to measure everything from residual results from Meta, Google, TikTok and other platforms, among others, you can better optimize your campaigns, leading to better performance and a higher return on investment.
By using a Proxy server, we do not need to load third-party scripts. We forward the data filtered to Google Tag Manager Server Side.
By switching directly to Google Analytics 4 and forwarding everything server-side, you benefit from the latest and most advanced data analysis capabilities.
By anonymizing Personally identifiable information (PII), you comply with AVG legislation and benefit from protecting private data and improving trust with customers and consumers.
By loading a first-party script, the data is not hindered by AdBlockers, allowing you to measure an average of 5 - 20% more visitors.
By efficiently loading the Server-side tagging script, the speed of your website is increased which drastically improves performance.
500,000 requests
Traffic recovery
Custom Pixel
Own server
Meta, Google, TikTok Conversion API
Email Marketing integration
Chat support
2,000,000 requests
Traffic recovery
Custom Pixel
Own server
Meta, Google, TikTok Conversion API
Email Marketing integration
Zoom support
Zoom support
Multilevel domain name
10,000,000 requests
Traffic recovery
Custom Pixel
Own server
Meta, Google, TikTok Conversion API
Email Marketing integration
Tracking expert
ESP and CPD integration
Multilevel domain name
20,000,000 requests
Traffic recovery
Custom Pixel
Own server
Meta, Google, TikTok Conversion API
Email Marketing integration
Tracking Expert
Own logging
Multilevel domain name
API
For online marketers and marketing agencies, Server-side tagging offers numerous benefits and solutions that can significantly improve and facilitate their work. Measuring 100% of conversions and AVG-proofing websites will open the door to new opportunities.
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