Why server-side tagging?
Google, Meta and other ad platforms drive conversion data. Send as much data as possible so the algorithm can perform as well as possible.
Because cookie data is not lost or even recovered, you gain more insight into your visitor journey.
Third party cookies are increasingly being blocked due to privacy issues, including by Apple and Google. Using first party cookies is the way to store data in a fully AVG-proof manner.
By anonymizing Personally identifiable information (PII), you comply with AVG legislation and benefit from private data protection and ensure customer trust.
By loading a first-party script, the data is not hindered by AdBlockers, allowing you to measure an average of 5 - 20% more visitors.
By efficiently loading the server-side tagging script, the speed of your website is increased which improves performance.
Together with AdPage Tagging specialists, we make sure that everything is right for you and your customers all at once. That way there is a perfect basis for measuring and optimizing ads, campaigns and landing pages.