Rely more on data with DataLayers from AdPage
It's like a book of information about your visitors. An incomplete data layer can lead to missed insights and poor tracking.
Why is a DataLayer important?
A data layer is essential for your Web site because it displays all the data about the usage of your site. It is like a book of information about your visitors. An incomplete datalayer can lead to missed insights and poor tracking. Analytics tools (Google Analytics 4) and advertising channels (Meta, Google Ads, TikTok) use the DataLayer to process data. Make sure you have a complete data layer to make smart choices and respond effectively to what is happening on your website.
What often goes wrong?
If the data is not pure, you cannot expect pure results.
Most DataLayers are incomplete, with both marketers and developers underestimating their importance.
Using the default DataLayer as recommended by Google is restrictive and prevents you from using its full potential.
Unstable tracking setups due to external parameters
Parameters are often pulled from external sources such as cookies and local storage, leading to an unstable tracking setup.
Changes to Client ID and Session id
Client IDs, Session IDs and Session Numbers can suddenly change during a visitor's journey. This results in not set reports and unassigned traffic in Google Analytics 4 hindering the optimization of other ad platforms.
Why AdPage DataLayer?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Works seamlessly with your favorite e-commerce platform.
Forwarding comprehensive user and marketing parameters offers you deeper insights.
Always working, even after updates, thanks to our expert support.
Keep control of your tracking and analytics with proprietary cookie generation.
Seamless integration with AdPage Tagging
The AdPage Datalayer works in conjunction with Serverside Tagging. Improve your insights, optimize your ROAS and offer your customers the best experience.