Rely more on data with DataLayers from AdPage

It's like a book of information about your visitors. An incomplete data layer can lead to missed insights and poor tracking.

Why is a DataLayer important?

A data layer is essential for your Web site because it displays all the data about the usage of your site. It is like a book of information about your visitors. An incomplete datalayer can lead to missed insights and poor tracking. Analytics tools (Google Analytics 4) and advertising channels (Meta, Google Ads, TikTok) use the DataLayer to process data. Make sure you have a complete data layer to make smart choices and respond effectively to what is happening on your website.

What often goes wrong?

If the data is not pure, you cannot expect pure results.

Incomplete DataLayers

Most DataLayers are incomplete, with both marketers and developers underestimating their importance.

Standard DataLayer is not sufficient

Using the default DataLayer as recommended by Google is restrictive and prevents you from using its full potential.

Unstable tracking setups due to external parameters

Parameters are often pulled from external sources such as cookies and local storage, leading to an unstable tracking setup.

Changes to Client ID and Session id

Client IDs, Session IDs and Session Numbers can suddenly change during a visitor's journey, resulting in (not set) and unassigned issues in Google Analytics 4 and hindering optimization of other ad platforms.

Benefits of AdPage DataLayer

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Full Data Integration

Collect all user and marketing data in one convenient layer.

Improved Server Side Tagging

With more data available, you can refine your tagging strategy for better results.

Continuous Support

Our team is ready to make sure your DataLayer is always up-to-date and functional.

Own Cookie Management

Generate Google Analytics cookies such as Client ID and Session ID itself, and avoid Unassigned issues in GA4.

Understanding Miscellaneous Cookies

Get clarity on cookies from Google Ads, Meta, TikTok, and more.

Want to get more out of your ad budget?

Start with the right tracking setup. And optimize with smart pop-ups and profile enrichment.

Make your value visible, grow your agency
65% more conversions measured by Server-Side Tagging.
AdPage had a good story, clearly knowledgeable. Fine people to work with. The feeling was right away.
At one of our clients, conversions recovered from 29% to 94%, an increase of 65%!
Michel Gort
Lead SEO & Analytics

"AdPage had a good story, clear understanding. Fine people to work with. The feeling was right away."

Monitoring tracking setup
99.9% tracking via Webhooks
DataLayer technology from AdPage
Plan demo
01
05
Make your value visible, grow your agency
A Shopify DataLayer that makes all First-Party Marketing cookies visible.
30% more measurements through Server-Side-Tagging.
Auke de Geus
Ecom agency

"AdPage is the Coolblue of Server-Side Tagging. Everything for making things measurable correctly. Where others stop, they continue. "

Monitoring Tracking Setup
99.9% tracking by Webhooks
Up to 25% more measurement in Google Ads.
Start with quick scan
02
05
Make your value visible, grow your agency
Fixed complex DataLayers in Lightspeed
Ultimate tracking setup so that more is measured
Gitte Hoeijmakers
Online ID

AdPage had a good story. There is clearly technical knowledge in-house. It's nice that they offer the ability to provide customization.

At a number of our customers, we were dealing with complex DataLayers. AdPage went to work to develop a custom solution for this. That's a big plus for us!

DataLayers
99.9% tracking by Webhooks
Up to 25% more measurement in Google Ads.
Start with quick scan
03
05
Regained confidence in data resulting in 92% revenue growth
A direct link to the Shopify webshop provided more insight into the data
Measure 99% of conversions in Google Analytics 4 using custom Datalayer and Webhooks
Laurens Derks
Neofollics

"You guys go the extra mile, which is what we do in our organization. We are a client of yours, but it really feels like a partnership. I like that we can spar with each other and both go the extra mile."

Monitoring Tracking Setup
99.9% tracking by Webhooks
Up to 25% more measurement in Google Ads.
Start with quick scan
04
05
60% more data available through Server-Side Tagging
Meta Ads is able to better optimize a campaigns.
Ultimate tracking setup so that more is measured
Leon Verstraaten
Owner Detailrs

The last few months he saw his campaign results decline, he noticed that Meta and Google Ads were measuring less and less well. By implementing server-side tagging, he now has over 60% more data at his disposal.
After implementing server-side tagging, 65% more conversions are measured.

Monitoring Tracking Setup
99.9% tracking by Webhooks
60% more measurement in Facebook Ads
Start with quick scan
05
05

Why AdPage DataLayer?

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Compatibility

Works seamlessly with your favorite e-commerce platform.

Data Wealth

Forwarding comprehensive user and marketing parameters offers you deeper insights.

Reliability

Always working, even after updates, thanks to our expert support.

Check

Keep control of your tracking and analytics with proprietary cookie generation.

Seamless integration with AdPage Tagging

The AdPage Datalayer works in conjunction with Serverside Tagging. Improve your insights, optimize your ROAS and offer your customers the best experience.