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AdPage Knowledge Base

One central place for explanations of terms, strategies and necessary platforms you'll encounter if you're involved in online or digital marketing. Whether you're new to the field or a seasoned marketer. Expand your digital knowledge so you can be successful in this constantly evolving field.

Knowledge Base Topics

What is a landing page?

Landing page

Landing pages make it easy to increase conversions from your campaigns. Learn more about what landing pages are and how to apply them.

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What is server-side tagging?

Server-side tagging

Server-side tagging allows you to collect accurate data about your visitors again, in an AVG-safe way. Learn what the benefits of server-side tagging are and why it is the way to track your site visitors.

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What is Google Tag Manager?

Google Tag Manager

Google Tag Manager is Google's free tag management system. Google Tag Manager allows you to load HTML scripts on your site and set up tracking tags, among other things.

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What are cookies?

Cookies

What is the essence of cookies, how do they improve site visitors' online experience and how do you use them to ensure site visitors' privacy?

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