What is a landing page?

Why create a landing page?

Creating a landing page is essential to increase conversions and improve the ROI of online marketing campaigns. Landing pages offer the ability to lead visitors directly to what they are looking for, increasing the likelihood that they will take the desired action. Making a purchase, filling out a contact form, completing a questionnaire or signing up for a newsletter are all targeted actions you can have your target audience perform on a landing page. This allows you to more easily and effectively generate leads, get to know your target audience better and increase your online conversions. Read here why you should create a landing page?

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How does a landing page work?

A landing page works by providing attractive and relevant content to visitors, convincing them of the value of the offer and leading them to a call-to-action (CTA). The goal is to get visitors to focus on one specific action. So you won't find any distractions on a landing page that have nothing to do with that specific action, nor any click-through links to other pages or sites so as not to tempt them to click away. Landing pages are an extension of associated campaigns or search results, so only visitors land on a landing page who have actively chosen to land on it. This means that the visitors landing on the landing page have already shown some level of interest or intent, which significantly increases the likelihood of conversion. Read how a landing page works here.

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What is the benefit of a landing page?

The biggest advantage of landing pages is that they can be used to maximize online conversions. By allowing visitors to focus on a specific action without distractions, such as filling out a form or making a purchase, landing pages significantly increase the likelihood of achieving desired goals. Using landing pages as an extension of your marketing campaigns will result in them running more efficiently and effectively. Read about the benefits of a landing page here.

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What does a landing page look like?

An effective landing page has a clear and structured layout. This layout has three sections: an introduction, the core content and the call-to-action. The first section almost always includes a clear and attractive header at the top, followed by a concise subheading and an introductory paragraph as an introduction to the page. This section is followed by the core content of the offer, often in the form of text and visual elements. The final section of the landing page contains a clear call-to-action (CTA) that encourages visitors to take action or a form where you can request your visitors' contact information. These sections are stacked vertically in this order to provide a clear user experience, allowing visitors to instinctively navigate through the content and take the desired action. Learn what a landing page looks like here.

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What should be in a landing page?

On a landing page, the content should be focused on the purpose of the page. It should grab visitors' attention with a catchy headline. There will need to be relevant images or videos that convey your message to your visitor at a glance. Texts on the landing page should concisely convey your message, address issues of your target audience and convince them to take the desired action. Finally, the all-important element such as a call-to-action button or form cannot be missing, as this element is the ultimate goal of the landing page. Read here what else should be present on a landing page.

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What is the difference between a home page and a landing page?

A landing page differs from Web pages such as a homepage because a landing page is designed with a clear purpose in mind: to attract visitors and prompt them to take a specific action. The main difference between a homepage and a landing page is focus and specificity. A landing page is used to target visitors to take a specific action, whereas a home page often provides general information about a company or organization. Read more about what the differences are between a landing page and a home page.

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How do you write a landing page?

It is imperative to know who your target audience is and what their needs and their pain points are. This knowledge is the basis for developing an engaging and relevant message. After all, you want your target audience to take an action on your landing page, but they need to be convinced that they will benefit when they take that action. Writing persuasive and commercial copy is also known as copywriting. Read how to write a landing page here.

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How many words should a landing page have?

There is no set number of words that should be present on a landing page, as it depends heavily on the purpose and content. The unwritten rule indicates that the content should be as long as necessary to effectively convey your message to convince a visitor. However, it is important to stay as concise as possible and avoid all irrelevant information. Find out how many words a landing page should have.

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What does a landing page cost?

The cost of creating landing pages varies widely. It depends on factors such as design, copywriting and hosting. It can range from several hundred to several thousand dollars, but the investment can pay off in the form of improved conversions and ROI. These costs are separate from the cost of running a marketing campaign. It is important to weigh the costs against the potential benefits and returns on this investment. Want to learn more about costs and cheaper alternatives? Then read more about what a landing page should cost here.

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In short, implementing a good landing page is critical to the success of online marketing campaigns. Are you looking for a way to create powerful landing pages? Then try our landing page editor for free now and discover how easy it is to create converting pages that are guaranteed to deliver results. Get started right away on the AdPage conversion platform and experience the effect landing pages will have on your online success!