GTM Improvement Needed
Your GTM configuration has fundamental flaws. Immediate action is needed to prevent data loss.
Basic implementation with significant eCommerce tracking and privacy shortcomings.
"This improvement directly impacts the quality of decisions the advertising team can make. With more complete and accurate data, campaigns can be optimized in a much more targeted way."
Jeffrey van de Meerendonk
Data Analyst
📊
Current Tracking Score
Good - Clear improvement path
Critical - Urgent action required
📉
Estimated Data Loss
30-50%
With optimized tracking
💰
Potential Cost Savings
€1.500-5.000
With optimized tracking
📈
Potential ROAS improvement
25-50%
With optimized tracking
🎯
Data accuracy
50-70%
Current tracking reliability
Optimize your tracking
Let's discuss together how we can optimize your GTM.
Schedule a no-obligation introduction
0
Server Side Tracking
3
Consent Mode
0
eCommerce Events
✓
âš
Privacy Protection
Technical Analysis
GTM Container:
GTM-5WXRGDF
13/8/2025
1
implemented
Opportunity
Critical
Server Side Tracking
Server-side tracking missing
implemented
Opportunity
Critical
Consent Mode
Consent Mode configured
implemented
Opportunity
Critical
eCommerce Events
No eCommerce events
Configured Events
10
Missing Events
4
purchase, add_to_cart, begin_checkout, view_item
Analysis Summary
GTM Container Analysis: GTM-5WXRGDF
Server Side Tracking: Not configured
Server-side tracking is missing. This means missed opportunities for better data quality, privacy compliance and performance optimization.
Consent Mode: Activated.
Consent Mode is active with Cookiebot as the CMP provider. This ensures GDPR compliance and respects user preferences.
eCommerce Events: 0% complete (10 events configured).
No eCommerce events configured despite eCommerce functionality. Conversion tracking missing completely.
Overall Assessment:
Basic implementation with significant deficiencies.