GTM Improvement Needed
Your GTM configuration has fundamental flaws. Immediate action is needed to prevent data loss.
Basic implementation with significant eCommerce tracking and privacy shortcomings.
"This improvement directly impacts the quality of decisions the advertising team can make. With more complete and accurate data, campaigns can be optimized in a much more targeted way."
Jeffrey van de Meerendonk
Data Analyst
📊
Current Tracking Score
Good - Clear improvement path
Critical - Urgent action required
📉
Estimated Data Loss
30-50%
With optimized tracking
💰
Potential Cost Savings
€1.500-5.000
With optimized tracking
📈
Potential ROAS improvement
25-50%
With optimized tracking
🎯
Data accuracy
50-70%
Current tracking reliability
Optimize your tracking
Let's discuss together how we can optimize your GTM.
Schedule a no-obligation introduction
3
Server Side Tracking
0
Consent Mode
1
eCommerce Events
✓
âš
Privacy Protection
Technical Analysis
GTM Container:
GTM-NRFTQZP
26/8/2025
1
implemented
Opportunity
Critical
Server Side Tracking
Server-side tagging active
implemented
Opportunity
Critical
Consent Mode
Consent Mode missing
implemented
Opportunity
Critical
eCommerce Events
Minimal eCommerce tracking
Configured Events
7
purchase, purchase
Missing Events
3
add_to_cart, begin_checkout, view_item
Analysis Summary
GTM Container Analysis: GTM-NRFTQZP
Server Side Tracking: Implemented
Server-side tagging is set correctly, providing improved data quality, privacy compliance and better performance.
Consent Mode: Not enabled
Consent Mode is not enabled. This can lead to privacy compliance issues and suboptimal data collection in a cookieless future.
eCommerce Events: 7% complete (7 events configured).
Minimal eCommerce tracking implemented. Large parts of the customer journey are invisible in the data.
Overall Assessment:
Basic implementation with significant deficiencies.