What is a landing page and why do you need a landing page?
Perhaps you recognize one of the following problems:
"The conversion rate on our website is much lower than what is common in our industry."
"My Pay Per Click campaigns are not yielding anything."
"The bounce rate on my pages is way too high."
Then you're probably not working with a good landing page yet. You often see that distractions, slow load times and an inconsistent message are the main reasons for the above problems. A landing page solves these problems.
Namely, this is a page with one specific goal, for example, to sell something, collect a lead, etc. You create a landing page for a campaign on Facebook, Instagram, Google or email campaign. The goal of your landing page is always to get the highest conversion rate possible.
This makes the landing page different from a website page. On a website, a visitor often becomes overwhelmed with choices because websites are generally not set up for one specific purpose. Websites are focused on giving an overall picture of your company. There are multiple pages your visitors can click through to. All those extra pages create distractions and that's what you want to avoid in a campaign.
Creating landing page: how to do it?
The first step in creating a good landing page is creating a good design. After all, this is the first thing the visitor sees when she lands on your landing page. Also, the Call To Action (your goal) should be clear and specific.
Of course, the design and Call to Action is not the only thing you need to consider when creating a landing page. In this article, we'll tell you all about it.
Landing page examples for businesses in retail
Fine all that theory about why and how to make a good landing page, but sometimes you just need a little inspiration. A quick peek at competitors to get some ideas. That's why we put together some examples of landing pages for you. This time specifically for companies in retail.
Does the perfect landing page exist? It's hard to say, but these landing pages come pretty close.
Click on the image to view the full landing page.
Superbikes is the bike store when people are looking for an affordable, good quality bike. The landing page below is designed to help people with their bicycle choice. By asking some targeted questions, they help with making choices. In fact, based on the answers, the visitor is sent bicycles that fit his/her preferences.
Studio Inside Out
Studio Inside Out by Percy van de Werve helps people have a worry-free remodel. The landing page is aimed at selling her book "In 10 Steps Carefree Remodeling." Traffic to the landing page was generated through ads via Facebook and Instagram.
Flooring Advisory Center
Flooring Advice Center deployed the landing page below to generate email addresses through a win campaign. Through Facebook and Instagram ads, visitors were generated to the page. These signed up through the page and followed up in the email funnel.
Although the above examples were created for different campaign purposes, they do have some important similarities:
- One Clear Call to Action (CTA). The landing pages are completely focused on one clear goal. All other information that could possibly distract from the goal is omitted.
- The CTA is above the fold. So when someone lands on the page, the CTA is immediately visible.
- The landing pages were created with our landing page software. With our tool you can create the most beautiful landing pages for your campaign in no time. Want to get started with a landing page yourself?