Why a landing page is needed
Unlike your website, a landing page is always set up with one specific goal, for example, to sell something, collect a lead, etc. You create a landing page for a campaign on Facebook, Instagram, Google or email campaign. The goal of your landing page is always to get the highest conversion rate possible.
Websites are generally not set up for one specific purpose but rather give a general picture of your company. There are several pages your visitors can click through to. All those extra pages create distractions and that is what you want to avoid in a campaign.
Previously, we wrote an article in which we discussed in detail why working with landing pages is so important.
Creating landing page: how to do it?
The first step in creating a good landing page is to create a good design. After all, this is the first thing the visitor sees when she lands on your landing page. Also, the Call To Action (your goal) should be clear and specific.
Of course, the design and Call to Action is not the only thing you need to consider when creating a landing page. In this article, we'll tell you all about it.
Landing page examples for coaches and trainers
Fine all that theory about why and how to make a good landing page, but sometimes you just need a little inspiration. A quick peek at competitors to get some ideas. That's why we put a few examples of landing pages together for you. This time specifically for coaches and trainers.
Does the perfect landing page exist? It's hard to say, but these landing pages come pretty close.
Click on the image to view the full landing page.
The Baby Planner
The Baby Planner uses her knowledge and experience to help young and future parents with all the preparations and plans for their baby. It does this in the form of customized courses and guidance. The landing page was created with the goal of getting registrations for a free online workshop.
Jannie and Pauline of Personal Power train experts in coaching the Personal Power methodology and teach them how to bring out the best in people. The landing page was created with the goal of getting sign-ups for a free online workshop.
I See You Coaching
Ilona is a (walking) coach and helps people to live life with inner freedom. She does this in the form of workshops and 1-on-1 coaching programs. The landing page was created with the goal of selling workshops online.
Social Media Entrepreneur
Social Media Entrepreneur coaches entrepreneurs on how to use their social media marketing, they also offer the option of taking social media completely off their hands. The landing page was created with the goal of scheduling an introductory meeting with potential clients.
Besides the fact that these landing pages are all made for coaches or trainers, the landing pages have more in common:
- One Clear Call to Action (CTA). The landing pages are completely focused on one clear goal. All other information that could possibly distract from the goal is omitted.
- Social proof has been used. By sharing customer experiences you create more trust and recognition.
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